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Executive profile

Visionary executive with an outstanding record of utilizing business and technical information to positively impact the direction of the company. Accomplished at delivering robust products and solutions within various sectors such as high tech, telecommunication, and financial. Trusted partner with senior management, collaborating at all levels from the boardroom to technical specialists. High-energy contributor who consistently delivers revenue and productivity results by aligning the product plans with business goals. Strong business acumen and technology savvy. Experience working with offshore and outsourced development and testing providers. Deep understanding of development processes and paradigms - both Agile and Waterfall.

Notable Contributions

  • Created and launched a family of products that enabled unique optimization of up to 40% of the customers' software development processes. The products created a new stream of revenues.
  • Drove the implementation of product features that significantly improved the maintenance renewal rates of existing customers.
  • Established and managed a team that managed implementations with success rate of over 95%.

Core Competencies

Product Management. Project/Program Management. Creative thinking. User advocacy. Strategy planning and implementation. Team building. Ability to build relationships and motivate diverse stakeholders. Hands-on technical and analytical skills. Extensive experience in software marketing. Vendor relationship management - including offshore and outsource providers. Highly motivated and organized. Deep understanding of development processes and paradigms - both Agile and Waterfall.

Work experience


Sr Manager, Product Management and Product Marketing

BMC Software

In 2006, BMC acquired Identify Software.

  • Launched several new products (including for cloud computing) and four major versions of the company's flag-ship product, generating over $30 million in two years. Executed the go-to-market plan and coordinated it with sales, PM, development and product operations
  • Engaged with over 100 customers as a subject matter expert and formed a customer advisory council with 10 of the most active customer executives - to increase customer engagement
  • Supervised inbound and outbound communication with customers and partners
  • Generated product collateral with Corporate Marketing
  • Initiated new products and features to increase customer engagement and overall solution ROI. Process included creation of business cases, internal and external validation, pricing & packaging, positioning, requirements definition and launch

Director, Product Management

Identify Software (acquired by BMC)
  • Built product strategy and plans (including road maps) and defined requirements for 3 generations of the company award-winning, flag-ship product
  • Supervised the release process of unique product based on sophisticated technology that generated revenues of over $20 million with close to 50% growth rate in two years
  • Orchestrated the full lifecycle, along with Development, QA, PS, Sales and Marketing teams
  • Defined the offering for the customer personas that generated new revenue opportunities
  • Created financial and pricing plans for the company products and service offerings. Monitored performance on an annual and quarterly basis, using financial, engagement and efficiency metrics.
  • Lead an ongoing analysis of the market, including trends and analyst forecasts, competition moves

Product Manager

Orsus Solutions

Company provided solutions for e-commerce companies and enterprise mobile workforce

  • Defined product requirements (marketing and technical) for three different verticals
  • Constructed internal work procedures and release process which involved over 70 people from Engineering, QA, Sales and Marketing activities
  • Researched and built business cases for several product offerings, including for the enterprise and e-commerce segments
  • Created marketing material including white papers and data sheets



4C4U was a pioneer in the behavioral advertisement area. It developed a applications for adapting and providing Web users a personalized experience.


Professional Services Team Manager

Mercury Interactive (now part of HP)
  • Built and managed a team of consultants. Team was in charge of consulting activities in the EMEA region, supporting an over $100 million business with success rate of over 95%
  • Assisted Support, delivered internal and external trainings, and leadtechnical sales calls
  • Managed and monitored the team goals, education and recognition.

Field Application Engineer - Load Testing Expert

Mercury Interactive (now part of HP)

Executed post-sale activities and assisted in pre-sales activities

  • Managed successful implementation of new testing solutions with success rate of over 90%. Implementations included on-site development of preliminary tests.
  • Delivered full-scale workshops to groups ranging from 3 to 30 attendees

Senior Developer (Simulators unit)


NCC was a software house working on various software projects. I was part of the military simulators unit. As a senior developer, I participated in all phases of the project life cycle: from preliminary design to the end of the deployment.



Israel Defense Forces

Managed analysis, design, development and deployment of a series of unique graphical applications



Mamram is the central school for computer studies of the IDF, and one of the most prestigious technological institutes. During my military service, I was part of a planned career that included many courses throughout this period.


Pragmatic Marketing

Practical Product Management

Effective Product Management



Bar Ilan University


Wesley Pullen

Seldom in ones career do you get an opportunity to make history and write your name in the books for the greatest technology on the planet. Through the hard work of Eitan and his team, I had the distinct privilege of being a part of a team that would make a mark in the technology world for ever. Eitan is the type of leader who embodies hard work and sacrifice to accomplish phenomenal objectives. He is soft yet powerful; calm yet effective. He brings out the best in the people he manages and interacts with. He is a thought leader and mentor to many. It was my distinct pleasure to work with Eitan and I recommend him as a technical innovator, leader, employee, and friend.

Boaz Behar

Eitan has the deep technical understanding required for his job as a product manager. In addition, Eitan is very thorough in his work, not missing the slightest details. His calm temper adds on to his wonderful capacity to deliver and gather the required information from the sales force to engineering and vice versa.

Guy Vider

Eitan brings a unique level of professionalism and cool headedness to every subject he touches on. He always remains calm and focused, and never loses sight of the big picture. As a Product Manager and later Product Marketing Manager for our company, he elevated the quality level of our products and services. He singlehandedly defused several volatile customer issues. And he managed to do all that while remaining well-liked by everyone who ever worked with him - a tough status to achieve in a highly technical environment. Personally, Eitan has been my go-to guy, whenever I ran into product issues or tough customer situations - and he has never let me down. I hope I can benefit from his advice and professionalism for a long time.


Competitive analysis
Project management
Product management