Sr Manager, Product Management and Product Marketing
In 2006, BMC acquired Identify Software.
- Launched several new products (including for cloud computing) and four major versions of the company's flag-ship product, generating over $30 million in two years. Executed the go-to-market plan and coordinated it with sales, PM, development and product operations
- Engaged with over 100 customers as a subject matter expert and formed a customer advisory council with 10 of the most active customer executives - to increase customer engagement
- Supervised inbound and outbound communication with customers and partners
- Generated product collateral with Corporate Marketing
- Initiated new products and features to increase customer engagement and overall solution ROI. Process included creation of business cases, internal and external validation, pricing & packaging, positioning, requirements definition and launch