Premier provider of global marketing solutions - blending creative innovation with the technology that best realizes client's excellence in marketing through continuous innovation and value creation. Spearheading strategy development, branding, and account management efforts leading to insight driven initiatives for a range of global clients including RBS Americas, ACI Worldwide and Fortinet Responsible for cultivating new business and growth of existing clients increasing revenue by over $500k in the first year.
- Designing a client advocacy program to support brand development for the third largest provider of payment processing systems that harnesses the power of client testimonials as a trusted source of information. Components include integrated video, print, interactive, social media and PR increasing editorial coverage.
- Establishing a go-to-market strategy for the world's fourth largest global financial institution, including above and below the line activities and resulting in 15% overall increase in effectiveness.
- Providing brand and strategy consulting for a leading developer of interactive display software, maximizing the effectiveness of their marketing, streamlining processes and increasing sales opportunities by over 20%.