Work experience

Work experience
Jan 2015 - Present


Mar 2014 - Jan 2015

Group Product Manager

Oct 2012 - 2014


Events & Training Delifrance Management training Lebanon-Cairo 2012 Exhibitor At MIEF 2012“ Egypt Franchise exhibition and conference” Member of EFDA“ Egyptian Franchise Development Association” Participate in Dubai International Franchise Forum. Member of World Franchise Associates since 2012 Participate in Gulfood Exhibition Dubai 2013 Exhibitor at Hace-Delifrance Booth. Participate in Gulfood Exhibition Dubai 2014 Strategy formation, development and implementation measurement via BSC Creativity and innovation Concept development & management Change Management & Organization Development P/L & Performance improvement Experience of managing major Sales & Marketing activities Project Management Integrated Marketing Communication-IMC Negotiation & persuasion skills on international level Strategic Alliances & International relations Research skills & Business Intelligence Media relations Logistic & Supply chain management Product Management Franchise Management. Major Achievement IT & Consumer Electronics Best Distributor Middle East Region, MSI Taipei 2005
2010 - 2014


Delifrance Egypt
Delifrance Egypt Country Manager over the world. Establishing the business in Egypt as Master Franchise & Exclusive distributor for Delifrance full range of products. Opening & Management for 5 branches in Cairo. Establishing the distribution business unit for Delifrance products Include major clients in Hotels, Restaurants, Cafes, Hyper Markets, Catering business & Schools. Major Duties: Franchise & Outlets: Promote, Develop & supervise current and future Franchise business for Location, Layout & Operation model approval for new outlets. Management & Operation team training(Concept & Standards) Menu development and products offered approval. Set quarter target for for each outlet. Insure quality and hygiene for outlets. Insure standard price for products offered and menu pricing
Dec 2007 - Mar 2010

Managing Director

Hong Kong, IPO & Consultancy
Managing Director Director Digi-mart " HK-China-Taiwan-UAE-Egypt-Libya-Morocco" Mido international training.
2005 - 2007


Caira Brand, Asia &“ Moonstone
2003 - 2005

Managing Director

Micro Chip Distribution-Dubai-Jafza
Managing Director “ Moonstone Group”
2000 - 2003

Director of Purchasing

Moonstone Group Egypt
Director of purchasing Singapore
1996 - 2000

Director of Business Development

Moonstone Group Egypt
Director of Business Development