Work History

Work History
Jan 2010 - Present

Country Manager Italy,Hellenic,Eastern Europe

Bridgelux inc

GM Sales , for Italy , Eastern Europe and Greece.

Managing and supporting leading electronic distributors , developed introduction of Array technology  with focus about the development of the areas under my responsibility

Jan 2010 - Jan 2013

Italy Country Manager


GM Sales Italy , Bridgelux is a clean tecnology venture capital financed startup company. Bridgelux is focused upon enabling the mass adoption of solid state lighting (SSL) by driving performance and reducing system level costs.

Mar 2007 - Jun 2009

Regional Channel Manager Italy


GM Sales Italy and responsible of sales , product mix and contributionmargin of 4 channels : Distribution , OEM , Specialities and Entertainment ,Consumer.Board member of GE Lighting s.r.l and legal representative

Jan 2006 - Mar 2007

Marketing Manager South Europe


Marketing Manager for Italy , Spain and Portugal for both business units of GE Consumer & Industrial , ( Lighting and Power Controls ).

Develop and support in agreement with the local Commercial Managers, HQ strategies and new products introduction for both business units Lighting and Power Controls for Italy, Spain andPortugal with a particular care at the Marketing Mix , Promotional campaigns and competitors activities.

Full responsible of assigned locals budgetary control.

Sep 2002 - Jan 2007

Marketing Manager

GE Lighting

Develop and support in agreement with the local Commercial Manager, HQ strategies and new products introduction for Italy Lighting for four sales channels; Wholesalers, OEM, Consumer and Entertainmentwith particular care at the Marketing Mix , Promotional campaigns and competitors activities. Full responsible of assigned locals budgetary control.

May 1999 - Sep 2002

Marketing Manager

Sylvania Lighting International

Responsible of the local strategies of sales development, new product introductions and contribution margins at local level in agreement with the Country Manager for four sales channels, Wholesalers, OEM, Entertainment, Consumer. On acting base I was also responsible of the sales results for Campania and Sicily

May 1999 - Jan 2001

Area Manager South Italy & Emilia Romagna

Sylvania Lighting International

Responsible of managing sales results and target assigned in all South Italy in Wholesaler channel and further due to the positive results I got also responsability of Emilia Romagna.


1976 - 1982

Liceo Scientifico Galileo Galilei


2008 - Present


GE Training Center
2007 - Present


GE Training Center
2005 - Present


GE Training Center





Competences Summary and Main Results Achieved.

Expertise in : Strategies ,Effectively formulates strategies, tactics and action plans to achieve results , Business Development, Development of organizations in cross functional environments inside multinational companies , Passionate Leader able to build solid relationships with customers and teams , Able to make decisions , loyal and strong fighter in resolution of complex commercial and marketing challenges ,Able to quickly get to “root-cause” issues and clearly identify and communicate actions needed to fix ,Sets high standards of personal performance and meets commitments , Effective communication and presentations skills.

I’m focus on customers and market needs , creative in problem solving , autonomous with a good level of intuition, budgeting management.

Strong experience of negotiation with Distributors , OEM , media agencies, suppliers, and with other third parties.


  • 57% Turnover Increased under the area of my control
  • CM increased + 1%
  • Launched a new brand, Lumiance , building the complete catalogue offer .

GE Lighting

  • Launched several NPI’s and increased contribution margin
  • Won projects during Winter Olympics Turin 2006; Torino Esposizioni e Sestriere Slalom
  • AEM Torino closed agreement for sponsorship relamping program of Turin Historical City during Winter Olympics Turin 2006
  • Sponsorship Agreement, lighting and power systems Sagrada Familia in Barcelona
  • 2007 , sales growth of 3% and contribution margin of2% vs. 2006
  • 2008 , price growth of 1% and contribution margin of 3% vs. 2007
  • OEM channel growth of 39% VLY


Commercial and Marketing Leader in leading Lighting multinational companies.

20 Years Experience in Electro-Technical Market and 10 inside the Lighting segment.

Seven years inside Lighting division of General Electric.

Italian : Mother Language

English : Fluent , very good professional use 


  • 2008 Global Management Award West Lighting
  • 2006 Marketing Olympic Award
  • 1985 R.Y.L.A  ( Rotary Youth Leadership Award )