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Marketing Manager currently working in the Healthcare Industry in Europe. My backgroud as an Industrial Engineer and International HEC MBA with experience in different areas of the Supply Chain and Sales in International Corporations in Latin America has helped me to become a very adaptable professional.

Work experience

Marketing Manager Iberia


MarketingManagerIBERIA (2007 – Present)

Fast growing medical devices company,world leader in the Continuous Insulin Infusion Therapy

Market leaders in the high tech devices for the management and monitoring of diabetes patients


§Responsible for the design of the marketing strategy for Spain and Portugal

§Implementing marketing and promotion activities keep market leadership

Jun 2003Oct 2008

Business Development Manager

Johnson & Johnson Medical


Codman Div. Business Development Manager (2004 – Present)

JnJ Medical Neurosurgical division

Highly specialized business with over € 7M in sales in Spain alone

Very mature market with growth figures of less than 4% globally


§Develope Strategic Marketing and Sales plans for Codman

§Design training and promotional activities and material for neurosurgeons and sales force

§Product training for sales force and surgical staff

§Analyze market data for the neurosurgical equipment business

§Manage product launches


§Drove the Codman Business to a 14% CAGR while the rest of WE was at e maximum 6% growth

§Implemented the application of new technologies for the neuro-monitoring line of products

§Implemented training programs for HCP and Sales Force

§Implemented product launches in the neuro-closure, neuro-monitoring and neuro-implants line

i-orthopaedics Business Development Manager (2003- 2004)

Newest JnJ’s Medical division started in 2003 to incorporate Computer Assisted Surgery technology to existing Orthopeadic implants and allow the implementation of less invasive surgical techniques


§Market research and market development of the computer assisted surgical division for JnJ in Spain.

§Develop Marketing and Sales plans for the Computer Assisted Orthopaedic Surgery (i-Orthopaedics) division.

§Product training for sales force and surgical staff.


§Opened the of CAS market (Computer Assisted Surgery) to the JnJ Orthopaedics division

§Trained sales force and KOL in new surgical techniques

§Designed the training programme for new hires including CAS skills

§Negotiated different financing models with hospitals to help acquire this technology

Jun 1995Aug 2001

Responsible for the Electoral Quick Count Design and Organization

Transparencia NGO


Non-partisan, non-profit organization present at every stage of electoral processes

Electoral Quick Count Design and Organization (1995-2001)

§Designed and organized the electoral quick count system in order to verify legitimacy of elections

§Analysed statistical to verify irregularities during an electoral process

§Trained network of volunteers in the use of the data processing software and communication system

Feb 1997Jul 2001

Demand Planning Manager


Demand Planning Manager (2001-2001)


§Coordination of long-term and short-term demand planning forecasts with the Logistics, Finance, Marketing and Sales departments

§Implementing forecasting procedures and software

§Optimize stock and implement customer service KPIs


§Completed implementation of the demands planning procedure, later applied to other Latin American operations

§Improved service and stock KPIs to the best levels in Latin American operations

Sales Administration Manager (1999-2001)

§Implemented Sales information protocol

§Coordinated sales information software implementation with IT

§Re-designed sales force compensation and bonus packages

§Oversaw various projects including: Electronic Commerce, Sales Forecasting & Information Database, Sales Automation and Customer Service performance indicators tracking

§Responsible for training the sales force in the use of new software tools

§Controlled Sales department expense budget

Industrial Engineering Supervisor (1998-1999)

§Coordinated project teams in the Detergents and Personal Care plant

§Oversaw the implementation of TPM, inventory and warehouse control and cost reduction projects

§Maintained and improved performance indicators


Sep 2001May 2003

Master in Business Administration