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Consulting Engagements

MELCHER MEDIA(New York, NY)2010- 2011

Full-service editorial and content production firm. Projects: Sex and City; Inconvenient Truth; books for Nike Marathon, Top Chef, Esquire.

Business Development Consultant 

Strategic Project and Client Contributions:

  • Leveraged stakeholder network to create the company's advisory board, secured $500K in sponsorship revenue, designed event strategy, as well as conceptualized Future of Storytelling Conference business plan.

Reboot / Fat Sick and Nearly Dead(San Francisco, CA / New York, NY)                                2010-Present

An early-stage juicing product and media start-up ( specializing in the health and wellness space.

Business Development & Strategic Consultant 

Strategic Project and Client Contributions:

  • Manage strategic business development relationships with potential partners for product, content distribution and customer acquisition. Key projects: Positioning and devising the strategic plan for corporate wellness programs and online community / audience acquisition. Client relationships: Starbucks; Wal-mart; Breville; and Whole Foods.
  • Organized influential VIP party and movie screening targeting investors, market thought leaders, and media partners.

GREEN GLAM GO (San Francisco/New York, NY) 2009 - Present

A symbian platform e-commerce ap and website that offers the latest eco-fashion items, funded by Nokia, Ovi.

        Business Development & Strategic Consultant 

Strategic Project and Client Contributions:

  • Manage strategic business development relationships with potential partners for distribution and monetization.


Business Strategist / Business Development Executive

  • Innovative and analytical business development strategist with more than 10 years of expertise designing and deploying customized digital and offline offerings for clients in corporate and start-up sectors spanning various industries including health and wellness, eco/clean tech, fashion and consumer products.
  • Tactical and creative relationship manager accomplished at leveraging past successes to forge revenue-generating and branded strategic partnerships, alliances, and buy-in from target audiences - negotiated more than 80 deals / partnerships.
  • Drive value by structuring pointed consumer and business models for e-commerce, content deals, and marketing services.
  • M.A. executive with media savvy and telegenic presence who has mastered proven marketing communication strategies.


  • Start-Up Entrepreneur
  • Online & Mobile Media Development
  • Corporate Social Responsibility
  • M&A / Deal Partnerships
  • Consumer Market Development
  • Advertising and Sponsorship Sales
  • Cause Marketing Management
  • Marketing Communications Strategy
  • Fundraising Expertise
  • Cross-cultural Management
  • Content Packaging and Syndication


  • With skeletal operational resources/ budgets, developed, launched and monetized a multi-platform digital media company with top tier advertisers and syndication partners including NBC, Yahoo, eBay, Huffington Post, Clorox, BMW and Visa.
  • Fostered key relationships with market-leading sponsors and advertisers for a relatively unknown industry conference, ultimately growing and transforming it into the one the largest B2B sustainability conference in less than two years.
  • Built and monetized cross-platform campaigns engaging audiences of 40MM+ with notable 30%-60% ROE increases.


Work experience



Opportunity Green

Founded in 2007, Opportunity Green (OG) ( is the largest B2B multi-disciplinary sustainability conference  attracting over 1,000+, bringing leading companies and visionaries in technology, design, media and more, showcasing the hottest opportunities to drive organizational profitability through sustainability for Fortune 500 powerhouses to cutting-edge start-ups.

Board Member, Strategic Advisor & Partnerships:  2011-Present

President: 2009 - 2011

Vice President, Business Development: 2009

Leadership  / Business Development:

  • Initially recruited to spearhead efforts to build monetizable digital channel platforms including newsletters, microsites and videos, while steering customized full-sales life cycles with key corporate and Fortune 500 entities.
  • Quickly tapped for the top leadership role to achieve sales and partnership goals to enhance company's profitability.
  • Skillfully crafted, orchestrated and implemented a fresh, concrete Opportunity Green strategic and marketing repositioning plan which ultimately grew OG's membership by 48% and increased revenue by 45%.
  • Evaluated numerous strategic M&A partnerships with varied media conglomerates including magazines, online media portals, and corresponding conference events to explore opportune roll-up deals.

Marketing Initiatives:

  • Exceeded ROE goals, offline and online impressions for partners by developing creative offline experiences, including initiatives such as the Clean Tech Transportation Pavilion and the Sustainable Food Lounge, which contextually engaged and influenced top trends and profitable target markets.
  • Established and implemented online and offline content strategy comprised of 60+ speakers and partners including the BMW Group, Nike, Gensler, Ford, Herman Miller, Coca-Cola, Ogilvy, Autodesk, Google and NBC.
  • Surpassed ROI / ROE forecasts by successfully integrating sponsor initiatives to event narratives to engage audiences.
  • Expanded editorial themes and content reflecting the developing industry and showcasing opportunities for growth.
  • Secured key partners for the OG25 Industry Awards, honoring and highlighting industry change agents / innovators.
Apr 2013Nov 2013

Marketing Executive & Strategy- Consultant

WGI Group

Founded by the team that built and sold Right Media to Yahoo, WGI Group provides early stage capital to entrepreneurs. The firm works closely with portfolio teams drawing from experiences in fundraising, hiring, scaling infrastructure, marketing.

  • Created a giving / donation program for one of WGI’s key investment properties, The Surf Lodge, to provide tangible value for the local community. This led to a rapid improvement for community relations, positive media coverage, brand perception and audience engagement.
  • Developed and implemented a fresh brand strategy, messaging, positioning and social media content to support current operations as well as the long-term growth plan for The Surf Lodge Hospitality and Fashion brand.
  • Worked with leading brands to produce a series of sponsored, story driven activations including a summer film series, an Art & Design program, a donation / cause related concert series, a crowd sourced “selfie” video series, and more.
  • Created the strategy, plan, messaging and engagement with talent like Patti Smith to activate the brand culture, attract media and target a new social/purpose oriented audience segment.
  • Created business modeling and multi-use presentations for high value stakeholders including: investors, real estate groups, corporate partners, creative collaborators, media and vendor partners.
  • Led regular marketing meetings between partners, operations and creative services.
  • Developed and managed the RFP process and engaged a global top tier agency for re-branding.
Mar 2011Apr 2012


VP Strategy & Marketing

Plus ( is a culture-driven agency helping iconic brands combine authentic stories with interactive experiences

  • Led the Purpose and Cause marketing division for Plus, and developed, presented and sold actionable campaigns and programs for key accounts.
  • Managed agency programs to grow Plus’s offerings in strategy, integrated marketing and cause related activations.
  • Developed digital and cross platform marketing solutions for hospitality, fashion, beauty and entertainment brands.
  • Developed vendor strategies for clients with cutting edge technology solution partners, publishing properties and channel partners.
  • Developed key programs for brands that included Branded content and Publishing solutions.  

Chief Operating Officer / Chief Business Development Officer

ecofabulous, INC

A leading web and social media-based resource and publishing platform ( ) focused on consumer brands.

Key Achievements:

  • Managed the building of the website, hired staff, and oversaw all creative development, legal, PR, marketing and BD.
  • Administered full-scale business development and marketing strategies advancing company in an emerging, underserved market. Forged relationships and packaged customized sponsorships for Clorox, eBay, Samsung, eHow, Ford, Safeway, William Sonoma, PG & E, Visa and Whole Foods, NBC, Yahoo, Huffington Post, eHow, Google etc.
  • M&A activity encompassed evaluation of 5 complimentary online visual media companies for potential acquisition.
  • Fashioned websites, newsletters, applications and offline audience experiences to build and cultivate brand loyalty.
  • Curated information and assistance from Board of Advisors: Arianna Huffington (Huffington Post); Caterina Fake (Flickr); John Battelle (Wired); Gary Kremen (; and Bill McDonough (world-renowned Architect).

Development Rep / Operations Manager, St. Regis

Starwood Hotels & Resorts

A hotel and leisure company with marque brands St. Regis, the Westin, and the Luxury Collection. Revenues for 2010 were $4.8 billion.

Sales and Operations Impact:

  • Facilitated relationship management, internal sales, and implementation of marketing initiatives throughout all facets of the project life cycle for St. Regis Residences, a $400MM mixed-use building complex which launched in 2005.
  • Expedited sales support, coordination, and negotiation of over 100 unique deals ranging from $1.5MM - $22MM.
  • Gained internal buy-in from stakeholders by effectively promoting and presenting project forecasts and projections.
  • Outlined operating protocols for Starwood's new product initiatives for mixed-use building projects worldwide.
  • Hired, trained and managed a staff of 15 to 20 front-end operators including concierges, butlers and doormen.

Public Affairs Officer

BHP Billiton Mitsubishi Alliance

A joint venture representing Australia's largest coal miner and exporter, and the world's largest supplier to the seaborne coking coal market.

Projects Spearheaded:

  • Developed and managed large scale AUD$2.3 million national community development program to build awareness.
  • Directed public affairs campaign highlighting program benefits utilizing research and community outreach.