I Am

An influential experience designer that has transformed how people interact with iconic brands such as Sears and Harley- Davidson. Known for inspired designs that transcend convention and accelerate sustainable growth. Passionate about simplicity. 


I run marathons.

I like caramel corn.



Experience Strategy, Heuristic Evaluation, Information Architecture, Interaction Design, Mobile Interface Design, Persona Creation, Social Networking, Web 2.0


OmniGraffle, Photoshop, Visio

Work History

Work History
Feb 2009 - Present

Experience Design Consultant

  • Led experience design of breakthrough iPhone application for social networking startup that enables people to find others nearby who share their interests. 
  • Developed experience strategy for launch of specialty food product that uses social media to engage people in redefining the stodgy condiments category. 
Oct 2007 - Jan 2009

Senior User Experience Architect

Sears Holdings Corporation, the publicly traded parent of Kmart and Sears, Roebuck and Co., is the second-largest mass merchant Internet retailer with $2.6 billion in sales. 

  • Led experience design of Automotive Vertical relaunch on Sears.com resulting in 157% sales increase in December 2008. 
  • Developed concept of Find It Near Me, a location aware inventory search that displays only the Sears stores nearest the user with the desired product in stock. 
  • Designed single-screen Pharmacy Checkout that aimed to increase conversion rate. 
Nov 2004 - Feb 2006

Project Manager, Experience Design

Assurant Health is part of Assurant Inc., a Fortune 500 company with $8 billion in annual revenue and one of the largest independent health insurance companies serving small businesses. 

  • Directed experience design practice, including contractors in U.S. and India, for Group Markets Division. 
  • Led experience design of GM-EASE 1.0, a Web-based productivity suite used by 200,000 insurance agents. 
  • Designed Answers by Assurant, a portal for small business customers offering editorial content and account management tools. 
Nov 2004 - Feb 2006

Senior User Experience Architect

WhittmanHart Interactive is an award-winning interactive agency that has been Harley-Davidson’s agency of record for more than 11 years. 

  • Led experience design of Harley-Davidson Payment Estimator 2.0, a web application enabling users to calculate costs and financing in real-time, resulting in 120% increase in unique visitors. 
  • Developed experience strategy for Harley-Davidson 2006 Motorcycles website resulting in 6.2% sales increase. 
  • Designed Featured Rider experience of Harley-Davidson Women & Motorcycling, a social networking site for women interested in the biker lifestyle. 
May 2004 - Oct 2004

Interaction Designer

WPS Health Insurance

WPS Health Insurance is one of the largest health insurance companies in Wisconsin with more than a quarter million members. 

  • Designed health insurance industry’s first web-based enrollment application. 
  • Created personas based on ethnographic research. 
  • Evaluated prototype design of agent dashboard using heuristic methodology and recommended solutions to 80 usability issues.



Cooper U

Bachelor of Arts

Marquette University