Young highly qualifiedprofessional with over 10 years of experience in marketing, communications, sales and Internet at multinational companies in Brazil and abroad. Effective leader with proven ability to attract and retain talents. Driving forces for changes, results oriented with strong management skills.
Summary of Qualifications
·Experience in marketing integrated communication plans development (above and below the line): advertising campaigns, loyalty programs and point of purchase material.
·Web site and online communications plan development.
·Strong knowledge in Brand Management.
·Marketing and consumer research development and analysis skills.
·Experience in Global Brand launch in Brazil.
·Pricing and product mix strategy development oriented to margin realization.
·Database marketing management (experience with more than 2 million customer database).
·Budget management and P&L analysis.
·Experienced in different business segments: consumer industry, retail, technology and finance.