Eduardo Picino


Young highly qualifiedprofessional with over 10 years of experience in marketing, communications, sales and Internet at multinational companies in Brazil and abroad. Effective leader with proven ability to attract and retain talents. Driving forces for changes, results oriented with strong management skills.

Summary of Qualifications

·Experience in marketing integrated communication plans development (above and below the line): advertising campaigns, loyalty programs and point of purchase material.

·Web site and online communications plan development.

·Strong knowledge in Brand Management.

·Marketing and consumer research development and analysis skills.

·Experience in Global Brand launch in Brazil.

·Pricing and product mix strategy development oriented to margin realization.

·Database marketing management (experience with more than 2 million customer database).

·Budget management and P&L analysis.

·Leadership skills.

·Experienced in different business segments: consumer industry, retail, technology and finance.

Work experience

Work experience

Whirlpool S.A.
May 2004 - Present

Marketing Manager

Whirlpool S.A.
Apr 2004 - Sep 2007

Marketing Channel Manager

Jan 2004 - May 2004

Account Planner

Aug 2003 - Jan 2004

Account Planner

Publicis Groupe
Jan 2001 - May 2003

Account Planner

BBN International Brand Communication
Jan 2000 - Jan 2001

Internship Program



Fundacao Getulio Vargas

Publicidad e Propaganda

Universidad Complutense de Madrid

Marketing Management

Fundacao Getulio Vargas
Apr 2008 - Dec 2009

International MBA

Fundacao Getulio Vargas