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Work History

Jul 20152016

Marketing and Sales Manager 

Seated Pty Ltd
  • Develop the annual marketing plan in conjuncture with the Company Director, specifically sales forecasts, market trends and competitive evaluation including desired business strategies and goals.
  • Conceive and execute marketing strategies to increase overall profitability and effectiveness.
  • Brand development, reflected in product and propriety product marketing and pricing strategies. Coordinate new product development and release.
  • Managing advertising and marketing communication activities. Determine changes and strategies required to adjust the marketing plan dependent on trends, consumer requirements and analysis of current marketing methods. Subsequent implementation of business activities in order to achieve desired outcomes.
  • Managing staff to achieve implemented marketing and sales plans.
  • Budgetary and resource allocation for all projects, including scheduling and monitoring for all projects within the overall marketing and sales plan.
  • Develop and maintain ongoing relationships and networks within corporate and B2B markets, including consumer groups.
  • Builds and sustains rapport with key accounts by exploring specific needs and anticipating new opportunities.
  • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all of Seated’s digital platforms.
  • Initiate and maintain the key influencer program.
  • Produce digital media from concept to creation, including instructional videos and web ready content, whilst adhering to budgetary and time requirements.
  • Construct and maintain Seated’s eMarketing efforts.
Jan 2010Present

Owner/Producer

Pickled Productions
  • Developed and implemented overall marketing and social strategy for Seated launch - a Furniture Design and Ergonomic Seating Solution Start-Up (2014)
  • Filmed, produced, and edited instructional videos - https://www.youtube.com/user/seatedvideo
  • Created Seated’s social media and marketing strategy and launched web based platforms that deliver leads, sales and exceptional customer experiences - http://seated.com.au/
  • Filmed, produced, edited and marketed action sports media for global retail sale, including the production ‘Smitten’ (2011), an Australian Rock Climbing and BASE jumping documentary
  • Created and maintained all digital properties (Web, Social Media, Design and Video Production) in order to deliver effective brand development and consumer engagement http://vimeo.com/26788405
  • Developed marketing campaigns through a wide range of channels, including sponsorship and partnerships
  • Effective project management and team engagement for a variety of digital properties
  • Multiple festival placements:

UK Adventure Film Festival (Invitational) - Finals

Banff Mountain Film Festival (Invitational) - Official Selection

Vancouver International Mountain Film Festival - Official Selection

Sheffield Adventure Film Festival - Official Selection

Elixir Film Festival, Sweden (Invitational)

Nordic Outdoor Festival, Sweden (Invitational)

NZ Mountain Film Festival (Invitational)

Jul 2013Aug 2013

Marketing Intern

ALTrevolution - Start-Up
  • Filmed, produced and edited brand reel
  • Assist in the development of online and social media marketing platforms in preparation for company launch
Mar 2013Jun 2013

Public Relations Intern

DEC Communications
  • Prepare forward features calendar and media talking points for multiple brands including Taubmans, Coco Cubano, Vivid & Rolls Royce
  • Campaign design and pitch development
  • Preparation of client reports and media monitoring
  • Researching, writing and distributing press releases
  • Web based content development
Aug 2005Jan 2010

Cabin Crew

Emirates Airlines
  • Saw the world!
  • All aspects of in-flight service in economy and premium cabins
Jul 2004Jun 2005

Consultant

Rickard Hails Moretti Pty Ltd
  • Designed advertising packages for print and electronic media
  • Responsible for company profile creation
  • Responsible for RHM’s business relationships with a variety of firms with acquisition intent, including B2B content creation and business development opportunities
Jan 1996Jul 2004

Owner/Producer

Alias Films
  • Filmed, produced, and edited corporate reels for multiple organisations including AstraZeneca Pharmaceuticals
  • Produced Extreme Sports videos for use as stock footage and commercial sale
  • Filmed, edited, produced and marketed ‘Coming at Ya Hyper’, an Australian Rock Climbing documentary
  • Developed marketing campaigns for brands to engage consumers through a wide range of channels including video, outdoor advertising, sponsorships and print
  • Filmed, edited and produced ‘Slap & Tickle’ an Australian Extreme Sports documentary
  • Cameraman contracted for regional Sydney news

Education

Jan 2002Dec 2002

Certificate 4 in Digital Media Production

Metro Screen
Jul 1997Dec 1997

Certificate 2 in Film & Television Production; Scholarship

Metro Screen

Seated

Smitten

DEC PR

Alias Films