Ed St John, who is an experienced professional in the musical industry, has worked for such international companies as Warner Music and Sony Music in Australia. He has been successful at promoting the careers of many popular entertainers, including Neil Diamond, Harry Connick Jnr and Mariah Carey and he currently provides consulting services to the major TV Production companies and Networks as a freelance contractor.
Five Years at Warner Music Australia
While he was President and CEO of Warner Music Australia, Ed St John, answered directly to the President of Asia-Pacific as he took responsibility for the operations of Warner's New Zealand and Australian offices. When he took the position in 2005, the music market in general was going through an extremely rough period of decreased profits along with a global downturn. He brought the company through those difficult times as he managed sales of well over $100 million. Ed St John also developed and managed distribution contracts that were ongoing when he took over his position with ABC, FMR and Liberation Music. During those years he became well versed at change management, strategic restructuring, digital sales and marketing and downsizing. Some of the superstar artists that he worked with at Warner Music were Kylie Minogue, Michael Buble, Red Hot Chili Peppers and Madonna.
Pre-Warner Years and Experience
Before being hired by Warner Music Ed St John was a writer and he produced television shows. He worked on the production of Tonight Live, Have a Go!, Take 40, and Saturday Morning Live. He did on-air interviews with Rock Around the World and he wrote for the ARIA Awards 10 Network. He was also a music journalist and a contributing editor to the Rolling Stone Magazine, a weekly music column for The Sunday Telegraph and he contributed to The Sydney Morning Herald and The National Times. In 1993 he took a job at Sony Music Australia as the manager of their advertising department and special products division and was later given a promotion to be the Marketing Director for the Columbia label. . Reporting to the Sony General Manager, he took over responsibility for TV advertising accounts that amounted to $10 million and he worked in production, scheduling, promotions, purchasing media and Sony's special products unit.
Professional Memberships and Positions
For ten years Ed St John was a member of the board at ARIA and at PPCA, where he represented the recorded music coming out of Australia. He was the Chairman of the awards committee at ARIA for some ten years and he spent two years as an elected chairman at ARIA. In that capacity, he was a keynote speaker at many professional events and also gave industry-related interviews and briefings. He helped organise Australia's two largest musical events and he was responsible for negotiating contracts with the various broadcasters, company stakeholders, event sponsors and production outfits.