Increasing levels of management responsibility for Company Owned CBS Radio stations in St. Louis, Los Angeles, and Houston. Responsibilities included turnaround management and product launches by rebranding existing company properties.
Responsible for Program Management, Marketing and Creative Services, Production, Internal and External Communications, and News and Public Affairs programming.Collaborated with Marketing and Sales to develop sales programs and create client marketing exposure while building market awareness and brand consistency
TABC Certified wine & beverage server
Sales Development/National Sales Manager for PKI Interactive
Responsible for Program Management, Marketing and Creative Services, Production, Internal and External Communications, and News and Public Affairs program content.Collaborated with Marketing and Sales to ensure market awareness and brand consistency.
Responsible for Program Management, Marketing and Creative Services, Production, Internal and External Communications, and News and Public Affairs program content. Collaborated with Marketing and Sales to ensure market awareness and brand consistency.
Project Management with direct supervision of the Graphics Arts Department and Web Copy Development.Worked with clients to assist in the development of design concepts and search optimization strategies.
After years in radio, Ed wanted to try something new. That requires initiative, as well as the guts to take it. Ed has both in quantity. From the moment he was hired, he hit the ground running - diving head-first into his new job with a gusto I've rarely witnessed outside of a movie. In less than a week he had mastered a new role in a new industry - and was ready for more. A natural talent tempered by decades of varied experience, he could sell advertising to a dead man. One of the best tools I've seen him use is an uncanny ability to establish a rapport with whoever he's talking to - a skill he demonstrated on the phone, in person with clients, and in an office filled with geeks, hipsters. In short, he's an experienced and highly skilled adman who loves his craft and who can sell your product.”July 21, 2011
“Ed is a people person, He get's it. The man hears things that others don't and that's a good thing when it comes to programming. Programming and Operations, it's a tough job, but Ed has the ability to bring people together. If you are looking for a consultant that can take your station to another level, you'd be making a good choice in giving Ed a shot. He understands the business of radio and what it takes to really succeed.” January 21, 2011
“I have enjoyed knowing Ed Scarborough for about 19 years and have both competed with him and worked at different stations within the same company. I believe Ed is a great Program Director with excellent strategic planning and creative vision for the stations he serves. Not only has Ed orchestrated many radio station success stories, he has a great touch with people and is the type of leader that teams will "walk across hot coals" to win for. In my opinion, any company in need of strong, experienced leadership in these changing times, will benefit greatly from hiring Ed Scarborough.” July 14, 2009
“Ed is an excellent PD who can quickly dissect a competitive situation and move his stations to maximize existing opportunities. Then, exploiting the weaknesses of competitors, he grows his station to provide the best opportunity for financial success. On top of those skills, Ed is the type of coach/mentor/team leader that all GMs want in their programming department. An all around "good guy."” July 17, 2009
“I have had the pleasure of working with Ed in two different capacities. First, as an air talent with CBS in Houston where he programmed and more recently we were both Program Directors with Cox Radio. Whether it’s the nuts and bolts of the programming and promotion that makes a station successful or the one on one time he’ll gladly spend with programming or sales talent, Ed knows his stuff and is a great leader. I recommend Ed without reservation!” July 20, 2009
“Ed is one of the professionals I truly enjoyed dealing with. Smart, Straightforward, Funny. add Trustworthy and I think we have an Eagle Scout here. He was NEVER reluctant to let me know when he had some issue with the product we provided, but also very reasonable when it came to resolving. Started out as a faceless client, turned into a respected friend.” August 30, 2009
“Program directors are a unique breed, and as a former program director,I am saying that with much respect for Ed. PD's have a vision of what they want, many have a hard time relating that vision to their staff. Ed paints great pictures with words and generates visable results you can see and hear, by bulidng a team that sees the vision and wants to win.” August 11, 2009
“I have nothing but respect for Ed Scarborough. He is an excellent programmer. More than that, he is a fine example of what any employer would want in a manager, and what an employee would want in a supervisor. He takes his work seriously and executes it with a passion that is beyond anything I have ever witnessed in my 30 plus years of radio. He is demanding of his staff and is in constant pursuit of excellence. But its not just his own excellence that he seeks, Ed wants everyone around him to succeed as well. On a personal level, Ed takes the time to know you. He knows your family and cares about them. I have worked for him on two separate occasions now and I must say he has only gotten better with time. He may not always tell me what I want to hear, but he does tell me what I can do to improve my performance and make myself better.” July 30, 2009
“Ed was one of the most professional people have worked with in radio. He was a detailed manager and it was a great pleasure to work with him. He made sure everything was done in a timely manor and everything was done the exactly right the first time. My clients loved working with him. He is someone I would recommend for any type a job and would love to work with him again .” July 14, 2009
“Ed is nothing short of a fantastic guy with one heck of a creative imangination! Whenever I needed an idea or creative help Ed was one of the first people I went to. Not only did I walk away with great ideas, he also helped to implement them. Ed would be / is a true asset to any organization.” August 13, 2009
CBS School of Management, Clear Channel Management Seminars, and Cox Enterprises Executive Leadership Seminars
Photography, Fine Writing Instruments, Salt Water Aquariums, Computing, Guitars.
More than twenty years of Management and Broadcast Media experience includes:
Client and Community Relations
Brand Development / Brand Strategy
Product Differentiation / Repositioning
Quality Assurance Programs
Non-Traditional Revenue Development
Customer Engagement & Loyalty Programs
Advertising / Media Selection
Employee Training & Development
My goal is to transfer my skills to other opportunities and continue to utilize my media background.
Senior broadcast manager with more than fifteen years of experience. Responsible for product development, marketing, online branding, audience and market research, public relations, crisis management, promotions, internal communications, vendor relations, and sales initiatives designed to retain key clients while offering tangible benefits to our consumers (listeners).