Lincoln Financial Broadcasting
Responsible for Program Management, Marketing and Creative Services, Production, Internal and External Communications, and News and Public Affairs programming.Collaborated with Marketing and Sales to develop sales programs and create client marketing exposure while building market awareness and brand consistency
Streamlined and focused the promotional posture of the product by eliminating confusing imaging messages. Result:Increased consumer market share to 1st ranked in target demographic, driving better rates, resulting in increased revenue.
Opened new market channels for the Sales Department.Created, developed, and managed a marketing program in cooperation with a key client to develop a “free to the public” concert supported by presentation sponsorships. Result: Major exposure for new car product line and dealer network, major audience share increase.
Restructured the operation, eliminated the internal Marketing Research Department, and outsourced the marketing research to an independent firm. Result: Reduced expenses. and received more dependable research data, benefiting both budget and product.