Edna  Ayme Yahil

Edna Ayme Yahil

  • Geneva


Edna Ayme-Yahil is a seasoned communications professional who has worked in various communications roles at Philip Morris International (PMI), STMicroelectronics, and UNESCO. Edna has also taught Communications at the university level in the United States and France. She currently serves as Regional Coordinator for Switzerland for the 2,300-member EACD (European Association of Communications Directors).

Work experience

Work experience

Manager HR Communications

Philip Morris International
Sep 2012 - Present

Head of Communications for global HR function, responsible for enterprise global Human Resources communications and increasing employee engagement and awareness through strategic internal communications (91,000 total employees).

Corporate Internal Communications Director

STMicroelectronics-Global Headquarters
2011 - 2012

Deputy Department Head, responsible for Business & Executive Communications, M&A Communications in global leader in semiconductor industry (45,000 employees).

Manager Operations Communications

Philip Morris International
2009 - 2011

Head of Internal Communications in global business function (50,000 people/over 45 factories). Set up from scratch global communication organization and structures. Defined, created, and executed a strategic internal communications plan that included new branding and strategic positioning.

Manager External Communications

Philip Morris International
2007 - 2009

Managed PMI's global press office and external communications with responsibilities in media relations, on-line communications, crisis communications, and message and position development.

Communications Officer

2003 - 2007

English Communications Officer in the Bureau of Public Information at the United Nations Educational, Scientific, and Educational Organization; prior to this served as Communications Officer in the Education Sector.


1997 - 2004

Taught university courses at UCLA, Washington University, University of Arkansas, and University of Paris.

Edna's biography

Edna began her career as a writer and has had plenty of “hands on” experience working in the Press Offices of both UNESCO and PMI.  In more recent years, she has been promoted into positions of increasing responsibility where she worked hand-in-hand with C-suite executives and functional line managers and their teams to develop key messages and strategic plans for engaging with various stakeholders. More specifically, she has experience in the gamut of communications activities from corporate communications and media relations to executive positioning and internal communications to corporate social responsibility and investor communications. For all of these roles, she has had to rely heavily on her solid project management skills and ability to work under tight deadlines to manage Senior Management expectations as well as relationships with internal partners, external agencies and the media.

Since 2009, Edna has specialized in Internal Communications. In her current role, she heads internal communications for PMI’s Human Resources, where she is responsible for the design and execution of an ambitious, multi-year internal communications and engagement program. In a previous role within PMI’s manufacturing business unit, she set up from scratch the global internal communications organization a global function of 50,000 employees in approximately 50 factories. She also served as Corporate Internal Communications Director at STMicroelectronics, a semiconductor company with 50,000 employees in Europe and Asia.




Jan 1998 - Jan 2004


University of Notre Dame
1997 - 1998


1996 - 1997


Stanford University
1991 - 1996