Edna began her career as a writer and has had plenty of “hands on” experience working in the Press Offices of both UNESCO and PMI. In more recent years, she has been promoted into positions of increasing responsibility where she worked hand-in-hand with C-suite executives and functional line managers and their teams to develop key messages and strategic plans for engaging with various stakeholders. More specifically, she has experience in the gamut of communications activities from corporate communications and media relations to executive positioning and internal communications to corporate social responsibility and investor communications. For all of these roles, she has had to rely heavily on her solid project management skills and ability to work under tight deadlines to manage Senior Management expectations as well as relationships with internal partners, external agencies and the media.
Since 2009, Edna has specialized in Internal Communications. In her current role, she heads internal communications for PMI’s Human Resources, where she is responsible for the design and execution of an ambitious, multi-year internal communications and engagement program. In a previous role within PMI’s manufacturing business unit, she set up from scratch the global internal communications organization a global function of 50,000 employees in approximately 50 factories. She also served as Corporate Internal Communications Director at STMicroelectronics, a semiconductor company with 50,000 employees in Europe and Asia.