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Work experience

Sep 2008May 2009

Planning Intern

Big River Ad Agency

• Researched behavior change process, presented findings to supervisors.• Dove deep into the causes consumer trends• Screened participants for focus groups

Jun 2008Aug 2008

Freelance

Kingdom Living Bookstore

• Interviewed members of the community• Made recommendations to improve store visibility and Improve in-store experience• Increased sales 15%

Jun 2007Aug 2007

Copywriter Intern

August, Lang & Husak

• Created concepts for PSA’s for American Academy of Orthopedic Surgeons• Created first outdoor advertisement for Betsy Fisher, which was submitted for ADDY award

Jun 2006Aug 2006

Account Planning Intern

MarcUSA

• Presented facebook.com recommendations based on research to MarcUSA Directors• Increased online presence for Cedar Fair client by 30%

Education

20072009

Master of Science

Pitches won: Geico account Circuit City account

20032007

Bachelor of Arts

Hampton University

Skills

Inter-office skills
Mac CS3 Microsoft OffIce

References

Karen Phillips

Ashley Sommardahl

Portfolio

Summary

I just graduated from the Virginia Commonwealth University Brandcenter this past May.  As I concentrated on Communication Strategy, I am looking for a position in either strategy, planning or branding.   Between the Brandcenter and my internships, I have extensive experience in conducting both quantitative and qualitative research, strategy formation, writing creative briefs, briefing creative teams and performing new business pitches.  *(Usually with no budget, professors said "It builds character.")  Most importantly, I've learned to ask the tough questions...wait till you see how I re-positioned Tucks hemorrhoid cream.

I'm eager to do some amazing work, with an amazing agency.  I look forward to speaking with you and answering any questions you may have for me.

Thank you for your consideration,

Ed McClure

[email protected]

301-455-0502

Interest

Play bass guitar by ear

Draw comic book characters

Watch an unhealthy number of movies

Cook

Work Samples