Database Marketing Manager
Designed and deployed the Customer Database System consisting of over 100 million households supporting over 150 nationwide Target Marketing and Credit Card Marketing promotions a year.
I assist Small and Medium businesses improve the effectiveness of marketing programs to increase profits, reduce costs, grow market share and establish profitable long term customer relationships leveraging the competitive advantage of Predictive Analytics.
Manages the design and deployment of Credit Marketing strategies for the industry leading provider of Private Label Card financing with a portfolio exceeding $ 25 billion in receivables for over 25 of the largest retailers in North America.
Manages the design and deployment of Customer Value Management pilot projects: customer acquisition, customer retention, loyalty management, cross-selling and pricing strategies. Works with client teams in highly collaborative settings to ensure maximal knowledge transfer of Best Practices in Database Marketing, Credit Marketing, Customer Analytics, Online Marketing, Multi-channel Marketing and the design, launching and measurement of marketing campaign test pilots.
Develops and deploys Predictive Analytics and Marketing Solutions to assist Small and Medium businesses drive profitable market growth:
Defines the strategy and manages the design, development and deployment of the industry leading Business Scoring Solutions (Commercial Credit Scores, Financial Stress Scores, Country Scores, Fraud and Custom Analytic solutions) incorporating performance data of over 100 million business worldwide (North America, Europe, Asia and Latin America) and over 2,000 predictive attributes
Develops and directs the deployment of profitable and pragmatic Customer Analytic and Database Management strategies for customers in the Financial Services, Retail, Technology, Telecommunications and Transportation industries. • CRM and e-CRM Analytic Strategies• Market and Customer Segmentation• Database Management Strategies• Statistical Modeling, Predictive Analytics and Process Optimization
Develops Test Optimization algorithms that lead to maximal performance (profit optimization, marketing response rates) through the execution of minimal ‘optimal’ subsets of factor combinations. Results have contributed to multi-million dollar savings through a 90% reduction in costs. Leads Technical Teams in the education and deployment of Quality Management Best Practices. Directs the Quality Certification of large-scale, high transaction volume Business Intelligence and Communication systems
Established and managed the Systems Capacity Planning function in a large-scale, multi-client Private Label Credit Marketing System (Retail, Electronics, Apparel, and Auto) supporting over 20 clients nationwide.