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Work experience

Sep 2011Present

Senior Brand Manager


Direct brand management, budget, PR, media relations, brand positioning, product launches, advertising, sales collateral and tradeshow marketing.

Developed and launched integrated, multi-channel print, catalog, and direct marketing campaigns that propelled sales by 17%  by 2014 year-end. Led market launch of new products. Identified opportunities, researched new product possibilities, created campaigns generating $500 thousand in annual sales. l Defined the product

Identified opportunities, researched new product possibilities, and created.

Defined the product vision and working closely with senior managers to deliver winning products.Performed ongoing market research, data analysis and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.

Worked closely with the supply chain department.

Performed ongoing market research, data analysis, and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

Aug 2008Sep 2011

Brand Manager


 Developed, Implemented and executed yearly objective and plan.

Conceptualized and designed comprehensive training and sales materials to the sales field.

Conducted and analyzed market research to determine consumer product usage.

Created and executed direct-to-consumer POS materials, promotions and advertising.

Evaluate performance, sales tracking and revenue results on a monthly basis. 

Jan 2008Aug 2008

Promoted To Brand Manager

WIDRISS, Hazmieh, Leb-Dealing with

Brand Management and followed up on “Conserves Chtaura, Target, Groot, Domti” in all Lebanese market.

Carried out effective research & intelligence into competitor products & conducting in-depth consumer analysis to determine the image/demand of a brand.

Implemented of price positioning.
Analyzed market coverage.
Planned, developed and implemented budget.
Managed crisis situations, which may lead to having difficulty in sales.

Jun 2005Aug 2006

Brand Coordinator

CAFE RIO, Sin el Fil

A new coffee brand was launched in and closed on August 2006 when the war was launched.

 In charge of customer feedback.

Conscientious for product quality.

Develop Pricing strategy.

Develop plan for market penetration.


Monitoring sales and stock on daily basis

Jan 2001Dec 2004

Sales Representative

FUSION, Zalka, Leb-Dealing with

Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organization's products/services.

Makes telephone calls and in-person visits and presentations to existing and prospective customers.

Researches sources for developing prospective customers and for information to determine their potential.

Develops clear and effective written proposals/quotations for current and prospective customers.

Expedites the resolution of customer problems and complaints. Coordinates sales effort with marketing, sales management, accounting, logistics and technical service groups.

Analyzes the territory/market's potential and determines the value of existing and prospective customers value to the organization.

Creates and manages a customer value plan for existing customers highlighting profile and value opportunities.

Identifies advantages and compares organization's products/services.

Plans and organizes personal sales strategy by maximizing the Return on Time Investment for the areas.

Supplies management with written reports on customer needs, problems, interests, competitive activities, and a potential for new products and services. Participates in trade shows and conventions. 


Jan 2001Jun 2005




Nielsen data analyses

Analysing figures in action to take the right decision in the right time and for the right channel.

Shopper Marketing

Help to identify the customer need in order to provide him the right product at a right time at the attractive location.

Category Management

The art to catch the consumer attention by differentiating the handled products among the peers and to enhance awareness on handle brands.