Senior Brand Manager
OBEGI CONSUMER PRODUCTS, Zook Mosbih, Leb
Direct brand management, budget, PR, media relations, brand positioning, product launches, advertising, sales collateral and tradeshow marketing.
Developed and launched integrated, multi-channel print, catalog, and direct marketing campaigns that propelled sales by 17% by 2014 year-end. Led market launch of new products. Identified opportunities, researched new product possibilities, created campaigns generating $500 thousand in annual sales. l Defined the product
Identified opportunities, researched new product possibilities, and created.
Defined the product vision and working closely with senior managers to deliver winning products.Performed ongoing market research, data analysis and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
Worked closely with the supply chain department.
Performed ongoing market research, data analysis, and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.