First, I want to thank you for the chance to attend China 2.0. I am a religious follower of Mashable.com. As soon as I read "Win a Trip to China" and saw what it was about, I knew it was something that I could not pass up. The chance to learn from and network with others in the social media and tech industries would be a promising and invaluable opportunity.
I have recently started the Social Media department at Procirc LLC, a magazine marketing and circulation management company. I work with over 40 national magazines such as Vibe, Weight Watchers, Foreign Affairs, Scientific American, Game Pro, and Computer Shopper
It's no secret; the magazines industry is really hurting. Newsstand and subscription rates keep falling. Postage keeps going up. Materials keep getting more expensive and advertisers are looking for more cost effective and better targeted methods. If magazines want to survive, they are either going to have to adapt and overcome the current market trends or go the way of the beta tapes and CD's.
I have been researching and developing new strategies so magazines can remain relevant in a web 2.0 world. To be able to rub elbows with tech gurus and the social media elite would be invaluable with what I have been working on for the past six months.
The idea of entering a new market in China is very enticing. I know Vogue and Rolling Stone already have versions in India. I would also be interested to see if there were any magazines in China that would like to be represented in the United States.
Having the opportunity to attend China 2.0 is a blessing that I will hopefully be able to share with Mashable.com and its readers.