Edward Granado

  • Woodland Hills Ca.

Direct Sales, Social Marketing, Communications Professional


An accomplished professional, goal-oriented team player and leader with progressive experience in corporate communications, direct sales, and network development. A solid track record of  achievement in sales network communications, field development, event management and training.  Seeking exciting new challenges and opportunities with a company that can utilize the diverse skills and experience developed during nearly 20 years as a key member of several successful network/social marketing companies. 

Work History

Work History
Aug 2011 - Oct 2012

National Sales Event Program Manager

Visalus Sciences

Responsible for critical corporate communications programs, managed vendor search, RFP process, due diligence, and contracting for comprehensive conference communication services. Established corporate communication program policies, procedures, and vendor service level agreements. Quadrupled weekly live conference call attendance through improved pre-call promotions and reminders. Developed PUSH notification systems for critical conference calls to the field thru mobile, web, and social media technology, targeting various levels of leadership and sales network accordingly. Established weekly, monthly and quarterly reporting system for tracking conference activity and reach to include web and mobile outreach results.

Assisted in development of online social media event promotion strategies and daily activity including Facebook corporate and fan pages,  Twitter, Instagram, Pinterest, and Google Plus, accounts with regular corporate and event activity updates and announcements.

Responsible for the strategic corporate sales event program including planning, production, promotion, communication, vendor negotiations, outsourcing, production coordination and execution for large quarterly corporate and promoter produced sales events.

Developed event strategy plan for bi-annual regional promoter training events and programs. Coordinated logistics for regional and national events. Responsible for liaising with and managing promotional product sales teams, vendor presence requirements, as well as incentive partner event presence logistics and onsite display requirements at all corporate events.

Reorganized online training resources incorporating enhancements to promotional information and archival library access to current training and collateral materials.

Managed a 4 person events team that successfully executed the production of over 24 corporate sales events in 12 months training over 100k representatives  between August 2011 and October 2012 across USA and Canada.

Established relationships with all top level promoters and their organizational leaders to cooperate in the execution of corporate promotional communications efforts, training, and event programs supporting growth and continued sales success.

Managed all aspects of selecting and booking featured guest speakers for biannual corporate conferences including contracting, scheduling and travel arrangements. 

Oct 2009 - Nov 2010

National Sales & Field Development Manager

Team Beachbody/Product Partners LLC

Managed all conference tele-communications vendor relationships, and services.  Produced weekly leadership conference calls with active field Reps and CEO, corporate trainers and distributor leaders. 

Involved in developing, implementing and supporting Team Beachbody Marketing /Communications overall communications strategy focus and processes to execution.

Assisted in development of online social media strategies and daily activity including Facebook, event, and fan pages, Twitter accounts, hourly corporate event activity updates and news, major event announcements, promotions, and key event or conference call reminders.

Developed and produced weekly online webinar programs with top Reps. Including: opportunity presentations, compensation plan training, new Rep. orientation, and social media utilization strategy training. 

Responsible for the development and implementation of national key-market event development  strategy, to include training/opportunity event programs produced by Corporate and independent local reps.. Established local training and opportunity presentation strategy with weekly events to recruit and train new representatives as well as  identify and develop local leadership in the field.

Developed local event production program teaching local Reps. to effectively schedule, coordinate, produce and manage cost effective meetings, trainings and sales events in their markets. Developed and implemented programs to increase online posting/promotion activity for independent events in key markets nationwide. Realized a 15x increase in posted  weekly/monthly training/sales/recruiting events across US in 6 months, (16 in Mar. 2010 - 250+ by Oct. 2010).

Produced and managed a corporate trainer 'road show' of 15 regional training  events across USA through out 2010 to drive recruiting and sales that helped generate an increase of more than 3x the number of active sales representatives registered in under 12 months (12k - Oct. 2009 to 40k+ Reps. by Oct. 2010)

Identified and targeted specific representatives for special leadership training, guidance, and support to develop a' Top Coach' training, and leadership development team to help manage the expanding national sales force training needs most effectively.

Member of a small management/ executive team that developed, and effectively implemented critical sales incentive and promotional strategies for 1st-2nd-3rd-4th quarters in 2010 to effectively triple representative count and maximize sales and recruiting figures for 1st quarter of 2011 and beyond.

Aug 2002 - Nov 2006

Director-Communications/Sales Strategy

Herbalife International, Inc

 Developed comprehensive North American Distributor communications/messaging program, including vendor selection, RFP process, testing and implementation. Realized operational cost savings of over 20k/Mo.  Developed/implemented international expansion/rollout plan for domestic corporate communications system world wide with primary vendor. Successfully directed the expansion of proven domestic Distributor communications programs and system upgrades internationally into European and Pacific Rim markets.

Responsible for all Corporate/Distributor communications systems daily/weekly messaging and network management, including voice messaging, document distribution, and all corporate conference call programs

Managed all communications vendor relationships and contracting for conference tele-communications systems/services, to include: RFP process, negotiations for services, SLA terms, annual review/competitive analysis, and cost reductions as possible.

Coordinated top Distributor/Corporate collaboration on promotional/marketing sales initiatives and associated collateral support materials. Primary Liaison between Sales / Corp. Marketing, and top Distributor leadership group.

Successfully managed Distributor sales training tool creative development and production collaborating with top field leaders, Creative, Legal, Marketing, and Multi-Media production departments.

Spearheaded development, implementation and management of corporate support for  local Distributor produced event programs, reduced corporate expenses and monthly events budgets dramatically. Expanded regional event footprints, resulting in increased recruiting, training and retention of distributors in US and Canada.

Responsible for establishing and maintaining close relationships with all top level Distributors and their organizational leaders to facilitate enhanced cooperation in the development and implementation of new promotional, training, event, and communications strategies to support organizational growth.

Helped develop and coordinate Latin Sales Department domestic event and communications programs and planning including successful Hispanic market growth initiatives.

Successfully managed corporate sports sponsorship programs and associated Distributor activation initiatives, including: Nascar Craftsman Truck racing sponsorships, AVP Pro Volleyball Tour events, Tour de California cycling events, LA Galaxy Professional Soccer event program, and USAR Hooters Pro Cup Racing Program.

Identified and established relationships with rising successful Distributors with leadership and training potential. Identified key reasons for their success and managed their training activity and scheduling carefully to maximize their value and avoid negative impact on their businesses.

Feb 1996 - Aug 2002

Manager - Sales Events / Communications 

Herbalife International, Inc

Managed all corporate field communications programs and systems. Created all corporate -field communications material and content.

Helped produce live and recorded private satellite TV programming to include weekly executive update and corporate announcement shows, business development  and product training, live Q&A programs with company founder and CEO, Medical Advisory board members, and top field leaders from around the world.  

Managed corporate sales, training, recognition events and incentive vacation reward programs. Including pre/post event promotions and communication strategies.  

Managed regional monthly Distributor training event planning, and execution, to include all promotion, logistics, collateral support material development and distribution.  Developed team of top distributor trainers and speakers.

Responsible for all monthly event trainer schedules, travel and accommodations, and local event promotional communications. Event program budgeting, onsite sales, ticket sales and revenue collection. Developed regional training event vendor support requirements and contracting. Local venue selection, negotiation and contracting. Created local distributor event support and leadership teams.

Mar 1992 - Feb 1996

Supervisor - Sales Events / Communications 

Herbalife International, Inc

Supervised all aspects of corporate distributor communications programs and systems. Managed all communications vendor relationships, systems and utilization. Produced all daily communications to the field.  

Supervised all corp. sales, training and recognition events including planning staffing promotion and execution, pre/post event communications, logistics, vendor support requirements, selection and contracting.