Summary

An experienced communication expert focused on strategic corporate communication. After graduating from Istanbul University with a degree in Business Administration in 1998, joined Koc Holding and worked at Aygaz A.S. Advertising and Public Relations department. At Aygaz, had prepared Turkey’s first sustainability report.

Then joined Turkcell in 2004 and continued my career as Corporate Communications Senior Expert. In Turkcell, took roles in financial communication and crisis communication projects. In 2006, started working in Yıldız Holding Corporate Communications department. Joined the team just at the beginning of the department’s establishment as an active player in the projects carried out for the repositioning of the company’s corporate perception. Coordinated the media relations for the Ulker/Yıldız Holding’s M&A’s such as Godiva acquisition, responsible for the communication of Godiva’s acquisition from the beginning and managed financial and business media relations until Godiva starts its operations in Turkey. With the opening of the first Godiva shop in Nisantasi/Istanbul, had the chance to conduct consumer communication activities mainly around positioning Godiva as a luxury indulgence brand.

In 2012, joined prfit as a Communication Consultant and worked with various brands and companies active in construction, IT and fashion sectors and also she gave communication consultancy for start-ups. I brought prfit an IPRA Golden World Award in 2013 for the communication of YOYO’s (a start-up company providing car sharing service) launch to the market. Currently, continue my career as Senior Account Manager at Grayling.

I love to explore new ways of communicating and I am a strong believer that companies need to communicate in order to be successful and survive. My aim to create added value for the companies and brands I advise.

Accomplishments

  • Preparation of Turkey's first Sustainability Report at Aygaz
  • In house trainer on PR at Aygaz.
  • Media training
  • Translated the book 'The Lean Startup' in Turkish which published by Ozyegin University

Work History

Work History
Sep 2014 - Present

Senior Account Manager

Grayling
  • Key account management
  • Preparing strategic communication plans for the clients 
  • Media relations; preparing media plans, organising press conferences, managing the preparation and distribution of press releases, handling media queries
  • Preparing speeches for the spokespeople of the clients
  • Finding creative event solutions for clients and implementation
  • Media monitoring and reporting
  • Management of budget on client basis
  • Spokesperson and media trainings
  • Junior team management
  • Crisis communications
  • Digital PR

Accounts: Amadeus IT Group, hotels.com, TÜGİAD, Freescale, Naspers/Markafoni, Naspers/PayU, Cisco

Jun 2012 - Jan 2014

Communication Director

prfit Communication Consultancy
  • Key account management
  • Preparing strategic communication plans for the clients 
  • Media relations; preparing media plans, organising press conferences, managing the preparation and distribution of press releases, handling media queries
  • Consultancy for sustainability projects for clients
  • Preparing speeches for the spokespeople of the clients
  • Developing internal communication strategies
  • Finding creative event solutions for clients and implementation
  • Media monitoring and reporting
  • Management of budget on client basis
  • Spokesperson and media trainings.

Accounts: STFA, Khan Academy, DP World, Hasbro, Klima Plus (Distributor of Mitsubishi Electric Air Conditioning Systems), Kozzy, Optimum Outlet, YOYO, mfb, TNS, HMF (Distributor Hyundai Heavy Equipment), Kart 1903, Adım Adım, Bilim Kahramanları 

Sep 2011 - May 2012

Translator

Freelance

Translation of the book 'The Lean Startup' into Turkish. The book was then published by Ozyegin University.

Dec 2006 - Sep 2011

Corporate Communications Senior Excutive

Yıldız Holding / Ülker
  • Coordinating the media relations of the company by preparing media plans, the press releases, and conducting press meetings
  • Leadership communication: Organizing press interviews, preparing written interview transcripts for company's spokespeople mainly the Group Presidents and companies' GM's Planning the yearly and project basis messages that is given to public through media
  • Planning and implementing communication strategies for the brands and organizational functions in my responsibility like Godiva, Ulker International, Human Resources
  • Consulting in the annual report preparations of Yildiz Holding's publicly held companies
  • Leading the sustainability reporting projects of publicly held companies
  • Representing the company in IMKB Sustainability Index Project and take active role in the initiation phase of Holding's sustainability reporting project
  • Preparing the corporate materials including films, presentations, brochures, web sites
  • Building relationships with media and journalist

Accounts: Yıldız Holding, Ülker Bisküvi, Godiva, Komili Kişisel Bakım, Bizim Toptan

Jan 2004 - Dec 2006

Corporate Communications Specialist

Turkcell
  • Preparing the yearly Strategic Communication Plan
  • Planning the yearly and project basis messages that is given to public through media
  • Coordinating the media relations of the company 
  • Building relationship with international media and national/international financial media and making the financial announcements.
  • Coordinating the relationships between the company and local and international PR agencies.
  • Preparing quarterly and year-end results announcements to inform media and answering the questions of national and international media concerning the results.
  • Preparing the CEO's quarterly and year-end results presentations as well as CEO's speeches and presentations for the conferences he attend representing the company.
  • Preparing the company's annual report.
  • Preparing press interviews for company's spokespeople / Preparing written interview transcripts for company's spokespeople
  • Preparing and releasing the corporate magazine for dealers "Tamcell"
  • Releasing weekly, monthly and project basis media evaluation report.
Aug 1998 - Jan 2004

Advertising and PR / Corporate Communications Specialist

Aygaz
  • Preparing the yearly Strategic Communication Plan
  • Coordinating relations between the advertising, public relations and the media-planning agencies.
  • Coordinating market research on strategic communication, brand positioning, post campaign evaluation and advertising pre and post tests
  • Planning yearly department budget and preparing monthly follow-up reports
  • Planning and implementing ad campaigns in line with marketing department's plans as well as brand image campaigns mainly consisting of TV films and magazine ads
  • Planning and management of Corporate Social Responsibility projects. (Aygaz Cautious Child Education Campaign & Warning Against Home Accidents Campaign)
  • Developing company's corporate web site both in Turkish and English; the management of the web site
  • Planning and implementing internal communications initiatives in coordination with HR
  • Preparing and releasing the corporate magazine “Aygaz Dünyası”
  • Evaluating sponsorship opportunities and managing sponsorship projects
  • Preparing company's Annual Report
  • Preparing the Aygaz Sustainability Report 

Education

Education
Sep 1998 - Present

Major

Istanbul University, Management

Deferred

Sep 1994 - Jun 1998

BA Degree

Istanbul Universitesi, Business Adminstration

Studied Business Administration in English

Sep 1990 - Jun 1994

High School

Koç Özel Lisesi

Portfolio