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Work experience

Dec 2006Jan 2009

Marketing Communications Project Manager

Daimler Trucks North America (for Everest Consultants)

Planned and executed communications projects to prepare end users and customers for IT environment changes. Audiences included 600+ vehicle dealerships and internal business users.

  • Conducted survey of 600+ dealers on application usage and preferences to gauge effectiveness of software tools and applications.
  • Managed marketing communications for the introduction of a new truck model into the sales and aftermarket infrastructure. Ensured a smooth launch.
  • Engaged and informed dealerships by editing quarterly dealer IT newsletter.
20042009

Marketing & PR Director

Kol Shalom

Developed and implemented a comprehensive marketing plan for this small non-profit group. The plan included audience definition, messaging, and communication methods.

  • Won a grant to redesign the organization’s Web site.
  • Managed the design firm and project managed the redesign and launch.
  • Managed all outreach activities including advertising, brochures, flyers.
  • Oversaw production of a monthly newsletter.
19992006

Contractor

Intel Corporation
  • Marketing Program Manager, Server Group  June 2005 to June 2006
  • Marketing Communications Consultant, Software Tools Group  October 2003 to November 2004
  • Marketing Communications Consultant, Software Tools Group  December 2001 to March 2003
  • Web Content Editor,  Intel Architecture Labs  April 2000 to March 2001
  • Sr, Technical Writer, New Business Initiatives    August 1999 - March 2000
19971998

Andersen Consulting (now Accenture)

Document Design Specialist 1997 

  • Contributed to a 100-page proposal as part of a diverse team to win major client engagement.

Market Intelligence Specialist  1998 

  • Researched and delivered selected competitive intelligence to client deal teams.
  • Improved, by approximately 25%, chance of client engagement win through collection, analysis, and delivery of intelligence on key competitors for individual sales campaigns.

Education

English

University of Vermont

MBA

Simmons College - Simmons School of Management

English

Randolph-Macon Woman's College

BA

Franconia College

Skills

Database
SQL MS Access SharePoint
Marketing Survey Development
Professional Quest Survey Tool  
Image Editing
Adobe Illustrator Jasc Paint Shop Pro GIMP
Page Layout
Adobe Framemaker PageMaker WordPerfect
Web Content Development
MS FrontPage CMM2 HTML CSS  
MS Publisher
MS Powerpoint, Excel, Word

Portfolio

Affiliates

Summary

My passion is marketing products, brands or programs that bring joy or solve a problem. I like collaborating with motivated, smart, energetic people to develop marketing stategy, create key messages, and deliver focused, integrated marketing communication campaigns. I offer experience in market research, project management, program management, Web content development, writing and editing.I love observing people, social trends and behaviors and weave this into my marketing work.  Key to effective marketing is understanding the audience – what does the customer need? What makes life easier? What brings joy? Can I build a case for the product/service/organization I am promoting to fulfill one or all of these needs? If so, I am motivated to work hard on a marketing strategy.

For me, it all comes back to people – their needs, preferences, learning styles, interests.  I strive to communicate clearly and simply so people ‘get it’ the first time.

My current focus is on the green industry and healthy food arena.  Industries I am experienced in: computer industry, educational software, and business enterprise markets. Nonprofits.Early experience classoom teaching.

Objective

To work in a socially conscious company or nonprofit using my marketing communication, program management, and market research and analysis skills to promote their products or services.

Interest

  • Healthy foods, snack food industry, sustainability.
  • Affordable healthcare for all.
  • Energy efficiency and helping to raise awareness and cultivate greener behaviors.