Marketing Communications Project Manager
Planned and executed communications projects to prepare end users and customers for IT environment changes. Audiences included 600+ vehicle dealerships and internal business users.
- Conducted survey of 600+ dealers on application usage and preferences to gauge effectiveness of software tools and applications.
- Managed marketing communications for the introduction of a new truck model into the sales and aftermarket infrastructure. Ensured a smooth launch.
- Engaged and informed dealerships by editing quarterly dealer IT newsletter.