Eric Barray

Eric Barray

Work History

Work History

Vice President Business Development

American Express France
Jun 2000 - Sep 2002

General Manager

Transpoint Holding Limited
Jan 1999 - May 2000

European Sales Director

AIWA Europe Ltd
Sep 1994 - Dec 1998

Head of Representative Office

AIWA NEDERLAND BV, Moscow Representative Office, Russia
Oct 1992 - Aug 1994

General Manager, Electronics Division



1985 - 1988

Master in Economics (1988)

Institut Superieur de Gestion

In 1988, elected as National President of AIESEC, the French division of the International Association of Students in Business and Economics (AIESEC, the World-largest student organization, active in over 100 countries).


English: fluent

Russian: very good command

French: native


I am an experienced marketer with expansive commercial and general management skills.

I have designed, launched and brought to maturity the MALINA coalition loyalty program that became the largest and reference customer management initiative in Russia.

Having managed dynamic business changes in several retail organisations and market sectors, I have specialized at designing, selling and implementing data-driven, customer-centric marketing strategies delivering superior long-term value to retail and service brands.

My core expertise lies in the design and management of the coalition loyalty program business model.

I have previously held General Management, Marketing and Sales Director positions in various B-to-B and B-to-C markets in Western Europe, Eastern Europe and Russia. I am fully competent with business and financial analysis, planning and reporting; and have a proven track record in hiring and building mutually supportive entrepreneurial teams, including both local and expatriate executives.

I cooperate effectively with both blue-chip corporate environments and mid-size entrepreneurial organizations and enjoy working in a multi-national cultural and business environment.