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Professional with 20 years of experience in IT industry, 15 of them in Sales always reaching 100% 

Quotas. To obtain a management position which will utilize his sales, channel and industry knowledge 

and experience to contribute to the organization’s profitability goals by increasing customer sales and 


Work experience

Oct 2009Present

General Manager

LT Solutions / Ncomputing

In charge of Sales, Marketing and Operations of Ncomputing (Desktop Virtualization Solutions) in 

Mexico and Central America, responsible for achieving and exceeding sales quotas. Channel 

Management and development, builds strong relationships with Distributors, Direct VARS and Resellers 

in the region.

Apr 2008Aug 2009

Sales and Channel Senior Manager

Samsung Electronics

In charge of sales Samsung IT Products (Printers, Monitors and ODD) and channel Management in Mexico, responsible for achieving and exceeding sales quotas. Builds strong relationships with Distributors, Direct VARS, Retailers and Resellers. Establishes systems that allow identifying and following up key business opportunities. Attack Corporate, SMB and Government Market, manage a group of 6 Sales Reps. Obtain first place in Monitors market share and second place in Laser Printer market share in Mexico. Achieved 100% 2008 Sales Quota.

Jan 2005Mar 2008

Sales and Distribution Manager


Working in conjunction with Latin America Distribution Director and Country Manager on the creation and implementation of channel strategies in Mexico. I was responsible for achieving and exceeding territory quotas. Builds strong relationships with Top Distributors, Direct Dealers, Retailers, and Resellers. Establishes systems that allow identifying and following up key business opportunities. I achieved FY05 quota (107%), FY06 quota (120%) obtaining Apple Computer 2006 Sales Award and FY07 quota (115%). Performs all personnel management activities for staff and professional development through job assignment and training. Actively coaches employees to improve job performance. Maintains budgets and business plans. Works with Field Marketing Specialist in the definition and implementation of marketing channel programs and promotions.

Aug 2002Jan 2005

National Channel Sales Manager


Responsible for sale all Epson products (Printing and Imaging Solutions) through Business Partners to the whole country, managing a sales force of 4 Regional Managers and 20 Sales Reps attending Business Partners, Corporate, Government, Retail and SMB customers. I achieved Fiscal Year 03 35MUSD and FY04 45MUSD annual sales quota, I have FY05 annual sales quota of 60 MUSD. Design and execute marketing plans and strategies, responsible for channel development.

May 2001Jul 2002

Business Development Manager - Industrial Sector


Responsible for sale all Neoris consulting services (e-business, ERP, CRM, SCM) to the industrial sector customers, I was in charge of lead, analyze, define, justify and present added value proposal to customers. I was responsible to achieve annual sales quota, customer relationship and satisfaction. Important Projects on House of Fuller, Bristol-Myers, BDF and Firestone.

Sep 1989Apr 2001

Territory Manager - Key Accounts


From 1995 to 2001 - Responsible for establishing and maintaining business relationship with executives of all functions of customer organizations. Design and execute marketing strategies. Sale Information Technology solutions (IBM or integrated by IBM) to customers on Process and Hospitality industry, direct or through Business Partners. From 1996 to 2000, I achieved sales quota and received IBM Latin America Hundred Percent Club. * Marketing Specialist – Puebla Branch Office (IBM Mexico) 1994-1995 - Responsible for design, develop and sale IBM solutions for manufactory industry in southeast territory. * System Engineer – Puebla Branch Office (IBM Mexico) 1989-1993 - Responsible for technical support to Puebla Branch Office mainframe customers (Volkswagen, Hylsa and Tamsa) and AIX-RS/6000 customers, I received IBM Latin America Marketing Excellence Award.



Bachelor Degree

Benemerita Universidad Autonoma de Puebla

Diploma, Senior Management, ITESM Santa Fe, 2007 Diploma, Finance - ITESM CEM, 1997 Diploma, Computer Systems, BUAP, 1994


Team Work
Channel Management