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Denis Salnikov

Lead Business Developer, Senior Marketing Analyst


Nov 2014Present

Belarusian State Technological University

Candidate of Economic Sciences.

Sep 2012Feb 2014

Belarusian State Technological University

MA in Economics.

Sep 2007Feb 2012

Belarusian State Technological University

Bachelor's degree: Marketing in chemical industry.

Work experience

Feb 2015Present

Lead Business Developer

«Gazprom Neft»
  1. Identify potential clients, and the decision makers within the client organization.
  2. Research and build relationships with new clients.
  3. Participate in pricing the solution/service.
  4. Work with technical staff and other internal colleagues to meet customer needs.
  5. Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
  6. Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.
  7. Submit weekly progress reports and ensure data is accurate.
  8. Work with marketing staff to ensure that prerequisites are fulfilled within a timely manner.
  9. Present business development training and mentoring to business developers and other internal staff.
  10. Research and develop a thorough understanding of the company’s people and capabilities.
Mar 2013Feb 2015

Senior Marketing Analyst

«Gazprom Neft»
  1. Collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  2. Preparing reports of findings, illustrating data graphically and translating complex findings into written text.
  3. Measuring and assessing customer satisfaction.
  4. Forecasting and tracking marketing and sales trends, and analyzing collected data.
  5. Measuring the effectiveness of marketing, advertising, and communications programs and strategies.
  6. Performing extensive market research.
  7. Analyzing marketing metrics.
  8. Identifying positive financial outcomes to increase profitability.
  9. Creating databases and capture market data.
  10. Competitors analyzing.
Mar 2011Sep 2012

IT Marketing Specialist


1. Marketing research and analysis of consumer preferences.
2. Analysis of the competitive environment.
3. Definition of competitive advantage.
4. Segmentation and positioning of the company.
5. Strategic planning.
6. Company promotion (advertising, copywriting, POS-materials).
7. Preparation of seminars and presentations.
8. Maintenance and expansion of the customer base.
9. Promotion of new IT products to the market of Belarus.
10 Interaction with software developers, making technical documentation.
11.Drafting of contracts, invoices, etc.