Marketing Communications Strategist
I’m a strategic, innovative, entrepreneurial thinker with extensive experience developing brand strategies and integrated marketing communications -- B2B and B2C/digital and traditional -- solutions to Fortune 500 corporations, community-based organizations, advertising agencies, and media production companies.
I can bring value to your organization by developing and executing brand strategies that align your with your business objectives. I love collaborating with creative teams to develop brand positioning and value propositions to build deep, lasting relationships with customers. I’m a thoughtful problem solver that is able to remain focused, yet flexible enough to navigate ambiguity.
I've developed marketing and content solutions for reputable organizations such as the American Heart Association, TM Advertising, and Irving Las Colinas Convention & Visitor’s Bureau. I've also held management positions with American Airlines and Yum! Brands/Pizza Hut where I gained valuable business experience in campaign development, marketing communications, employee engagement, organizational development, and employee recognition.
I recently had the opportunity to travel to Scandinavia to research the international branding strategies of Volvo, Ikea, Carlsberg Group, Absolut, Novo Nordisk, and gather media for an international marketing curriculum.
Preferred Industries: Advertising & Media, Technology, Travel & Tourism, Education, Healthcare, Publishing, Consumer Goods, Community-Based Organizations
Specialties: Strategic Management • Business Strategy • Competitive Analysis • Integrated Marketing Strategy • Brand Strategy • Advertising • Internal Communications • Content Marketing • Creative Direction • Copywriting • Web Development • Data Analytics • Digital Marketing • Team Leadership • Event Planning and Management • Project Management • Media Production • Change Management.• Employee Engagement & Recognition • Instructional Design • Training • Social Media