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Work experience

Feb 2009Present

Digital Coordinator/Intern


As Teleflora's Digital Coordinator/Intern, I serve as the company's social media representative and provide insight into social media strategy.

Nov 2005Jan 2009

Senior Account Executive


I made my way through the company on the strength of my work and willingness to take new opportunities, moving earning three promotions in under three years to achieve the position of Senior Account Executive.  I was often noted as one of the pro-active thinkers within the company on the subject of new and social media and was tapped as a resource to help counsel clients and colleagues about such outlets.

I built a reputation on my willingness to learn and take on new and different tasks, from developing technical writing skills while assisting on detailed product specification documents to assuming day-to-day project management responsibilities for a major, year-long media relations campaign blanketing the state of California.  A significant portion of my duties with PCGCampbell required my strong written communication skills, though I also have significant experience in event marketing and logistics.

I served an eight-month on-site contract with Ford Motor Company, working with Manufacturing and Quality Public Affairs and then the "crown-jewels" - Product Communications for Consumer Trucks, including participating in the launch events for the 2008 Ford F-Series Super Duty.

Jun 2005Oct 2005

Marketing & Ready-to-Learn Coordinator

WGVU Public Broadcasting

As the coordinator of the Ready-to-Learn Program, I led a significant amount of outreach to the community in the form of community workshops addressing early literacy with low-income parents.  I was responsible for the coordination of workshop leaders and for the management of program resources and grant writing for future years. 

I was also responsible for internal coordination of the annual Mr. Rogers' Sweater Drive, including providing web content, scripting promotional announcements and corralling internal resources.

I also worked as a Marketing Coordinator, assisting in the programming of interstitials and other general communications tasks.

Sep 2003Apr 2005

Assistant to Communications Coordinator

CMU Public Broadcasting

My primary responsibilities here were writing weekly promotional announcements for on-air use, creating press releases to promote television and radio programming and maintaining the media clips library.

I often served as a camera operator for live, in-studio television filming, as well as a telephone operator for pledge drives.

Jun 2001Aug 2003

Promotions Assistant

Regent Broadcasting of Grand Rapids

Annually, I would return to Regent Communications to assist with promotions for a number of the radio stations in their portfolio.  I served as the assistant to the promotions director, covering promotional writing duties if he was absent for any reason and managing the technical set-up and completion of live events.


Jan 2009Present

Master of Communications Management

University of Southern California

As part of Annenberg's landmark Program on Online Communities, I study the social, technical and entrepreneurial aspects of Web 2.0.  The program includes both academic and applied studies to give me a well-rounded outlook on the history and future of this emerging market.

Aug 2001May 2005


As a double-major, I studied in both the Broadcast & Cinematic Arts department (widely recognized as one of the nation's best broadcast programs) and the Integrative Public Relations track.  I was highly active in my education, graduating with academic honors while also serving in many co-educational roles, such as Station Manager of the 1,000-member student volunteer radio station 91.5 WMHW, serving as the Broadcast Department's student alumni liaison and participating in the Public Relations Student Society of America.


Caledonia High School

As a high school student, I was a member of the National Honors Society, the student honors choir, and a Michigan Merit Award Scholar and Caledonia Community Theatre Scholarship recipient.


Media Relations
My most recent full-time job was as a Senior Account Executive with a public relations firm working on a major media relations campaign for Ford Motor Company.  I have worked in this capacity with trade media, traditional mass media and bloggers and have been fortunate to maintain relationships with many of these contacts after transitioning back to school in pursuit of my Master's.
Online/Print/Broadcast Writing
I have written extensively for broadcast, which I began writing at the age of 17 for the local radio stations with whom I worked.   I also have a breadth of promotional and technical writing experience through work I did as a part of PCGCampbell and on-site with Ford Motor Company.   Finally, I am an active personal writer for the web, and have also contributed many pieces to web sites produced for clients during my tenure at PCGCampbell.
Audio and Video Editing
As part of my Broadcast Major at CMU, I had many opportunities to build skills in video and audio capture and editing.  I served as the Student News Director for studio radio station 91.5 WMHW-FM which required a great deal of news editing skill and have a firm grasp of video editing from a series of courses as well as prior experience dating back to high school film projects which I managed for my church.



New media, social media, the convergence of communications tools and outlets, brand building, public relations, internal relations, customer relations, media relations


With my wide range of communications skills and interests, I hope to work as a central character within a company to connect and empower communications to customers and employees.  I appreciate working as a member of a team of strong individuals with whom I can share, collaborate and learn.


New media communications professional with expertise in public relations, marketing, account management, media relations and promotions. Extensive experience in automotive, nonprofit and academia environments. Computer proficient in typical business software applications, including MS Office and web-based social network sites such as Twitter. A project oriented professional who works well in a collaborative environment.