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Media professional with 5 years of experience in production and sales with clients based in North/Central America, Europe, Asia and the Caribbean.

Work experience

Sep 2006May 2009

Senior Sales Analyst

Analysts In Media

Generate new accounts via customized consultation of integrative marketing solutions to pharmaceutical and healthcare solution providers by analyzing trends via lead sourcing, event meetings, hospital networks, and media partnerships

.Customize sections and subsections related to the Life Sciences industry within the pharmaceutical magazine via collaborations with C-level executives, editorial contributors, and managerial team.

.Received the 2007 Analyst of the Year award based on exceptional sales performance among 50 analysts.

.Consistently ranked as one of the top sales analyst on the pharmaceutical publication and helped to hit revenue targets for 4 issues in a row.

.Exceed revenue targets and customer satisfaction to date for the pharmaceutical publication in the Site Selection; Pharmaceutical Meetings, Sales & Marketing and Supply Chain & Logistics focus areas since product launch in 2006.

.Create proposals and close deals catering to pharmaceutical and healthcare vendors in Traditional Media, Internet Advertising, Interactive and Search Engine Marketing.

.Work closely with marketing and production teams to oversee the creative and editorial contributions of pharmaceutical clients before publication.

.Ensure synergy between content of magazine, readership, and client ROI via editorial meetings, discussions with C-level executives regarding content, and surveys from readership.

.Evaluate lead generation systems and email marketing campaigns to ensure maximum ROI for clients and continued growth of the publication.

.Create integrated marketing package, which includes hardcopy and online distribution through SEO with Yahoo, Google and MSN.

.Work closely with hotel chains, destination management companies, convention and visitors’ bureau solution providers based in North/Central America, Europe and the Caribbean.

.Co-ordinate and attended healthcare, pharmaceutical and retail events to attract new clients.

Sep 2004May 2006

M2D2 Graduate Assistant

Helped to increase web traffic to the BCA Department website on a local and national level through the redesign by including areas of interest relevant to the Broadcasting community on a local and national level.

.Served as the award winning National Broadcasting Society (NBS) multi-media representative and updated the website on a bi weekly basis with national news for NBS members.

.Served as a representative for Multimedia Design division at the bi weekly Student Executive Council meetings to discuss and implement executive decisions for the entire Broadcasting department.

.Represented the Broadcast and Cinematic Arts department at the bi weekly Central Michigan

.University School of Communication curriculum meetings to discuss academic issues relevant to the entire Liberal Arts department.

.Created and helped to promote multi media workshops among departmental faculty, students and throughout the entire campus

.Conducted the first research study on Media Flow on the Caribbean Island of St. Lucia by comparing the percentage of both local and foreign media programs to other Caribbean islands.


Graduate Assistant

Sep 2003Jul 2004

Photo Editor/Researcher


Helped to increase company revenue by 50% by editing and transmitting celebrity images and video stills to relevant magazines and newspapers in a timely manner.

.Liase with media agents all over the world to determine buzz worth images and supply as needed to US Weekly, Star Magazine, New York Post and Daily News, Goff Photos (London), Picture Media (Australia) among others.

.Discuss and assign the photographer’s to both studio and location stories.

.Closely collaborate with other photo editors, production, and other relevant staff members as needed.

.Sift through story assignments to determine buzz worthy assignments.

.Handling petty cash and auditing on a monthly basis.


Aug 2004May 2006

Masters of Arts

Sep 2000May 2003

Bachelor of Arts