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Work experience


Editor in Chief - Avto magazin

Adria Media Ljubljana

Chief Editor of the oldest, biggest, most read and most trusted car magazine in Slovenia.

2007Apr 2013

Editorial Director / Publisher

Adria Media Ljubljana

Responsible publisher for men's magazines at AML: Avto magazin, Playboy, Men's Health and Connect, their websites as well as for bussines development and introduction of new titles, including digital projects.


Editor in Chief / Connect

Adria Media Ljubljana

Started and developed Connect as print&online title and the succesfilly trasformed it into digital-only title.


journalist / editor / layouter / TV presenter

AM Ljubljana, Burda, Motomedia, TV Slovenia, Kanal A and others
  • Executive editor of Grand Prix Magazine
  • Automotive journalist at Avto magazin
  • Co-host of automotive tv show "Avtovizija" on Kanal A
  • Worked for marketing agency Prestige (video production, dtp, design, copywritnig)
  • Journalist and commentator in sports redaction of national TV - TV Slovenija (including live news and commentary)
  • Journalist in automotive department of "Profit" newspaper
  • Automotive journalist in "Avto+sport" magazine


Some and obviously enough, including FIPP Magazine Management Certificate



Experienced at time-critical problem solving
Interviewing and selecting staff
Full budgetary control
Staff management and motivation



Other skills and competencies

Experienced “hands-on” manager with good business awareness

Excellent interpersonal and presentational skillsAttending and presenting at industry specific seminars

Windows XP, MAC OS, Office and DTP software power user with extensive experience

Accomplished racing and test driver

High level of mobile communications competence and industry knowledgeHigh level of automotive competence and industry knowledgeAbility to work as part of a team and alone as requiredAbility and willingness to travel at short notice.

Short biography

After being born and spending young years, including primary school, in a smaller town Novo mesto in Slovenia, I have moved to capital Ljubljana to attend first secondary school and then university.

As I have always had a big and ever growing interest in cars, I found myself a position at one of the biggest Slovenian motoring magazines right after starting university (University of Ljubljana, first Mathematics and then I switched to Journalism). Soon thereafter I began working for Slovenian national television, first as a journalist covering motorsport and later on being qualified as a news anchor.

During that time I met the publisher of motorsport magazine and started working there also, gradually switching from TV to print media. After leaving the job at TV, I remained managing editor of Grand Prix magazine and also started working for ad-agency - from design to copywriting.

I remained in basically same company until now (although it has gone through many changes and owners), first becoming Chief editor of Connect magazine (IT), then Avto magazin (automotive), being promoted to publisher, digital medaia & men's magazines (while remaining Chief editor of Avto magazin) and now developing all of AML Bussines Media, Content Marketing and some digital projects.