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Duminda De Silva

Head of Sales - Middle East & Africa

Executive Summery

A multi-faceted Logistics, Supply Chain Management, Sales & Marketing professional possessing 15 years experience in United State, Singapore and U.A.E. Head Quartered Multinational organizations in the field of Freight Forwarding, Shipping, Supply Chain Management. Rendered services across South East Asia and Middle East in various calibers and gained leadership exposure in managing more than seven nationalities.

Passionate in being a decisive part of a 'continuous change culture' of the Dynamic Result Driven Organization, supporting the management to develop/boost Commercial Revenues, Productivity, Logistics and Supply Chain Management Throughput and embracing sustainable Business practices, there-by not only contributing to overall growth objectives, but also corporate value of the organization.

Fully geared and motivated to contribute my professional experiences gained through diverse previous international assignments.

 Professional Experience

Jan 2009Jun 2010

Customer Service Executive

APL Logistics, Dubai, U.A.E.

Joined APL Logistics UAE through an internal transfer from APL Logistics Sri Lanka, I started as an
Operations / customer service executive and actively performed the job tasks allocated by the management under the functional job roll. Later I was promoted in to the category of sales executive in June 2010 after gaining comprehensive hands on experience on the regional business aspects and geographical trade lanes in region.

  • New Products & Trade lanes development to meet set goals
  • Improve the network sales through the organization’s global network
  • Prepare monthly sales reports & Weekly reports to the management in SAP enabled sales monitoring system
  • Strengthen Sea freight Sales department by providing various carrier options and Sales leads to develop new customer base to enhance the revenue and profitability
  • Develop the supply chain solutions for DOD shipments to Iraq / Afghanistan and the Key sales head for DOD cargo
  • Responsible for all military cargo movements through APLL which move to war zones and all military bases in Afghanistan.
  • Develop the land haul network within UAE and GCC to cater existing client’s requirements
  • Air freight solutions development to US Military, ADF and NATO in Afghanistan through Makhtoum airport (DWC) with the partnership of Sky Link
  • Develop total supply chain solutions through APL Logistics supply chain center
  • Managing accounts receivables within the guideline of <12% in all accounting periods
  • Develop the inbound/outbound commercial sales to meet the annual budgets
Jun 2003Jun 2006

Supply Chain Analyst

APL Logistics Ltd. Sri Lanka

Started as a Logistics/supply chain Analyst and was the Key representative in 3PL operations for Marks & Spencer (M&S) at APL Logistics supply chain/quality assurance center. Later was promoted to Sales executive role in ILS (International Logistics Services) department in the year 2006 as the first member in Sri Lanka.

May 2000Jun 2003

Operations/Supply Chain Assistant

Trans-Ware Logistics (Pvt) Ltd

Joined as Operations/supply Chain Assistant which was a subsidiary of John Keells Holdings/Keppel Logistics Singapore and Malaysia National Shipping Corp. was actively contributed in my best way to keep the data integrity for global customers as well as recognized local supply chain providers and 3PL customers

Functional Expertise

Pricing, RFQ, RFP, Tender & Bid Handling

Spear Heading Pricing, RFQ, RFP, Bid and Tender proposals to achieve the best revenues out of the projects while procuring the best rates from vendors.

Key Account/Brand Management

Well versed in Key Account/Brand Management for Global Brands eg: NIKE, JC Penny, GAP, DELL, Timberland etc

Freight Forwarding, 3PL, WMS Business Development
Consolidation & De-Consolidation

multiple years of hands on experience on planning Origin Consolidation and destination De-Consolidation. know how to maximize the revenues through the consolidation programs for Sea, Air, Air-Sea & Sea-Air

Project Cargo (OOG, Military, Relief)

Was one of the key members in handling US, ISAF, NATO project cargo to/from Iraq and Afghanistan via DWC & Jebel Ali. With grate deal of hands on Experience, able to handle special projects under very pressured conditions

Recourse Management & HR
GOH Cargo operation
Air Freight (FCL/LCL & Project cargo)



Diploma in International Trade, Shipping & Logistics

Institute of Commercial Studies, Sri Lanka

Diploma in International Trade, Shipping & Logistics is recognized by Institute of Chartered Ship-brokers UK. 

Nationalities Managed

Sri Lankans, Indians, Pakistanis, Egyptians, Syrians, Filipinos, Jordanians, Afghans

Industry Vertical Exporsure

Military, FMCG, Automotive, Fashion & Retail, Pharmaceutical, Hospitality, Oil & Gas, Perishable, Chemical,

Countries Managed

United Arab Emirates, Saudi Arabia, Kuwait, Sri Lanka, India, Pakistan, Afghanistan, Oman, Bahrain, Qatar