Successful marketing executive specializing in core global brand development, strategic management/planning and consumer marketing.From the development of new products through all phases of life-cycle management, my focus remains on increasing brand equity with the right value proposition, for the right customer with the right strategic message.A rare senior executive with both strategic and executional skill sets. My most recent management experience is with a start-up company where agility and responsiveness were combined with a laser focus on the most critical aspects of strategy development and execution.
Key Areas of Expertise:
·Small Company Leadership – Led all strategic and tactical marketing efforts for launch brand at start-up company
·Consumer Marketing –Broadcast, Digital, Relationship Marketing(RM), Direct-to-Patient (DTP), Public Relations
·Strategic Marketing – Brand Positioning, Value Proposition Development & Execution, Brand Planning
·Global Marketing – Regional Brand/Program Development, Regional Payer Value Propositions, Risk Map Planning
·Product Development- Brand development, New Product Planning, Commercial Leadership into Clinical Planning