David Mc Govern

David Mc Govern

Objective

Career Objective:

Create and lead a commercial organization that drives profitable growth by providing corporate, customer and shareholder value.

Summary

Summary:

Successful marketing executive specializing in core global brand development, strategic management/planning and consumer marketing.From the development of new products through all phases of life-cycle management, my focus remains on increasing brand equity with the right value proposition, for the right customer with the right strategic message.A rare senior executive with both strategic and executional skill sets. My most recent management experience is with a start-up company where agility and responsiveness were combined with a laser focus on the most critical aspects of strategy development and execution.

Key Areas of Expertise:

·Small Company Leadership – Led all strategic and tactical marketing efforts for launch       brand at start-up company

·Consumer Marketing –Broadcast, Digital, Relationship Marketing(RM), Direct-to-Patient       (DTP), Public Relations

·Strategic Marketing – Brand Positioning, Value Proposition Development & Execution, Brand      Planning

·Global Marketing – Regional Brand/Program Development, Regional Payer Value     Propositions, Risk Map Planning

·Product Development- Brand development, New Product Planning, Commercial Leadership       into Clinical Planning

Work History

Work History
Apr 2011 - Present

Vice President, Marketing

NuPathe, Inc
Jan 2008 - Mar 2011

Senior Director, Alzheimer's Global Marketing

Wyeth Biopharmaceuticals
Nov 2005 - Jan 2008

Product Director–Biopharma New Products Marketing – ID & Respiratory

Wyeth Biopharmaceuticals

Education

Education

BS

Drexel University
Jan 1999 - Sep 2001

M.B.A

Villanova University