Summary

An award-winning Associate Creative Director with ten years of agency experience working on national brands. Highly skilled at idea generation, project management and copywriting best practices. Known among peers as a team cheerleader, a productivity powerhouse, a brand ambassador and the eagle eye. Proven ability to build strong client relationships by creating empathy and enthusiasm for the work and by delivering results. Consistently provide employers and clients with creative and strategic solutions to meet or exceed business objectives.

AREAS OF EXPERTISE

  • Copy editing and writing
  • Idea generation
  • Quality-conscious creative
  • Promotional marketing
  • Wireless advertising
  • Creative problem-solving
  • Presentations
  • Building client relationships
  • Partnering with account/strategic teams
  • Inspiring team loyalty
  • Mentoring, motivating and morale boosting

Work History

Work History
May 2012 - Present

Freelance copywriter

Zocalo Group
Sep 2002 - Apr 2012

Associate Creative Director

Euro RSCG Chicago

ACCOMPLISHMENTS AT EURO RSCG CHICAGO

  • Assisted in the direction a highly productive creative team of 25 for Sprint, the agency's biggest account, from 2005-2012 
  • Contributed to agency growth and team career development by increasing new business with a Sprint consumer base win in 2005, a b2b win in 2007, a digital win in 2009 and a mobile/social win in 2011
  • Known as an approachable, diplomatic manager and as a self-motivated employee requiring minimal supervision. Seamlessly transitioned into new roles and responsibilities as the client's or agency's needs changed
  • Encouraged an informed, structured and spirited environment of collaboration where creatives were empowered to do their best, resulting in consistently high employee retention 
  • Recognized by clients as a persuasive, engaging presenter of work and as an observant, dedicated partner invested in their business's success

BRANDS WORKED ON OR PITCHED

Sprint (plus partner brands NASCAR and NBA), Citibank, Sears, Valspar, AARP, National City, Walgreens, Redbox, Tyco International/ADT, Liberty Mutual, United, Sauza Tequila, Hornitos Tequila, DIRECTV

Feb 2010 - Apr 2012

ACD of Digital, Social and Mobile

Euro RSCG Chicago
  • Supervised team in developing digital and mobile experiences for iconic Sprint phone and tablet launches at pre-registration phase
  • Fine-tuned copy for these experiences, including contests and sweepstakes promoted within microsites, mobile waps, games, social media and user-generated content (such as vlogging and 3D moviemaking) for simplest, intuitive user experience and maximum engagement times
  • Offered articulate, actionable feedback to teams to help them finesse and strengthen initial concepts 
  • Presented and sold in work to clients that often took them out of their comfort zone (and their budget). Successful execution of this work exceeded their expectations, increased their trust in the agency and elevated their professional standing within Sprint corporate  
  • Proactively researched and wrote decks such as a subject-line and call-to-action study. Presented to high-level clients looking for tried-and-true methods to increase open and click-thru rates and retain customers at key milestones such as contract renewal
  • Wrote or edited Facebook and Twitter campaigns around a strategic calendar for peak readership times to maintain pre-reg momentum through device's street date
Dec 2008 - Jan 2010

ACD of Business-to-Business

Euro RSCG Chicago

  • Supervised team in the creation of lead-generating b2b advertisements for Sprint wireless and wireline solutions marketed to b2b verticals in the private and public sectors such as manufacturing, transportation, healthcare and education
  • Assisted account team in the research, writing and organization of all briefs to help make complex technical solutions tangible. Provided creative and strategic insights for improved connecting
  • Edited concepts to speak to the wants and needs of CEOs, CFOs, CTOs, VPs and Directors. Most of these dimensional advertisements performed above their set goals, and their attention-getting copy and design received high praise from the sales team
Mar 2005 - Nov 2008

ACD of Customer Base

Euro RSCG Chicago

  • Contributed to growth of new business by winning pitch for Sprint/Nextel merger creative. Agency was then awarded all loyalty/growth direct marketing for 50m customers
  • Created identity and brand voice for launch of first loyalty rewards program, Sprint Premier, from a close study of focus group research and interviews. Presented to program stakeholders and partner agencies. Rolled out to 15m customers
Mar 2004 - May 2005

Senior Copywriter - Citibank

Euro RSCG Chicago

  • Wrote digital and direct marketing communications for Citi's portfolio of card products including Citi/AAdvantage, Driver’s Edge, Dividend/ThankYou Points, Citi College and Citi Business
  • Personally recognized by clients for creative and strategic thinking, including copywriting excellence for Citi's iconic "Live Richly" campaign
  • Promotions: initial hire as Copywriter Sept 2002. Promoted to Senior Copywriter March 2004, then to Associate Creative Director of Sprint, May 2005

Education

Education

B.A.

Northern Illinois University

Certifications

Certifications

Industry awards

from Chicago-based marketing organizations, online marketing groups and b2b publications