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Doug Sprei

Strategic Communications Director | Social Media Community Prime | Video & Content Producer


Senior corporate and nonprofit communications leader with a track record in energizing sales, fundraising and awareness campaigns, and building vibrantly engaged support communities.

Versatile PR / marcomm / social media director / user experience storyteller and producer with background in global tech, industry association and mission-driven nonprofit settings. I've managed teams and programs in telecom, digital media publishing, education technology and disabilities, and child welfare, directly counseling the C-suite in these fields.

Work experience


Director of Communications

American Council of Trustees and Alumni (ACTA)

Reporting to the president and serving on ACTA's leadership team, I lead the communications department, advancing the organization's messaging and broadcasting on issues of academic freedom, academic excellence, and accountability in higher education.


National Director, PR & Communications

Learning Ally

I lead national communications for a $17M nonprofit serving 350,000+ students with visual and learning disabilities. Driving a story-based program with our comms team across PR, social media, video and digital content, I've mined highly impactful 'voice of the client' threads from a remarkable base of students with disabilities, parents and teachers. Work highlights include:

  • Company spokesperson; hosting webinars, keynotes, panels and public events with thought leaders.
  • Expanding the PR program to generate earned media ad equivalency value of more than 60% the overall marketing budget.
  • Growing the organization's social media ecosystem to a leading position in the education-disabilities space, achieving exponential increases in followers and >750% rise in new users and referral traffic to the website.
  • Developing extensive video assets that helped generate millions of dollars in philanthropy and revenue initiatives.
  • Producing and directing the organization's National Galas in Washington, D.C. and Denver, increasing donor loyalty and engagement.
  • Spearheading advocacy initiatives and events in D.C. with Members  of Congress, thought leaders, students, parents and educators.
  • Building a dynamically engaged community of members, teachers, parents, volunteers and influencers.


Director, Communications

Orphan Foundation of America

Drove communication, messaging and broadcast for a national nonprofit supporting college education for thousands of youth aging out of foster care. Directed national PR, managing agencies; produced marcom materials in all media; led design and launch of two major websites and social media channels; instituted successful online fundraising efforts.  The organization has since renamed itself as Foster Care to Success and relocated to Cleveland, OH.

  • Partnered with VP of Development to bring in $1.3 million in corporate in-kind donations in 2008 - 2009, far exceeding goals.
  • Launched national media outreach program achieving extensive coverage in regional and community publications, TV, NPR affiliates, and hundreds of online venues, using a full suite of online distribution tools (Burrelles-ENR, Business Wire, PRWeb, ProfNet, etc.).
  • Created a speaker bureau of 20+ foster youth trained for spokesmanship on TV, radio, and in print.
  • Built up potent virtual community presence via social media sites, blogosphere, You Tube, Twitter, etc.
  • Led branding and website relaunch; instituted extensive SEO measures, boosting web traffic by over 20 percent; and elevating online donations, volunteerism and public awareness.
  • Hosted media events on Capitol Hill with U.S. Senators, Representatives, and execs of corporate sponsors.

Director, Marketing & Communications

NPES The Association for Suppliers of Printing, Publishing, and Converting Technologies

Led marcom/PR efforts for the premier association representing the U.S. printing and publishing industry. Advocated for major manufacturers like Kodak, Xerox, Heidelberg, Hewlett-Packard, Adobe and 400 other companies.

  • Rebranded Association presence from logo to website, print materials, displays, booths, etc.
  • Transformed staid industry newsletter into a popular content-rich publication featuring critical trend reports, CEO interviews, spotlights on international business, and more.
  • Partnered with the Government Affairs director and key Board members to communicate policy positions out to the industry.
  • Assembled and chaired Marketing Advisory Committee of industry thought leaders.
  • Created and issued email blasts and personalized digital print direct mail campaigns.
  • Designed the stage program, secured industry speakers, scripted presentations and wrote presidential speeches for the NPES Annual Conference.

Senior Writer & Producer (contract)

  • Selected as a Preferred Vendor by Xerox, earning one of only several positions in North America.
  • Produced the iGEN3 Voice of the Customer video for GraphExpo, the largest printing industry trade show in the western hemisphere.
  • Developed extensive case studies on Xerox high-end digital printing customers, harvesting data for product enhancement and feeding into salesforce tools.
  • Wrote feature articles for Xerox Connect Magazine reaching 30K employees.

Director, International PR & Employee Communication

Heidelberg Digital LLC

Reporting to the CEO, I served as communications leader for a $1Billion venture in digital printing technology between Heidelberg and Eastman Kodak.  Managed global PR, trade press and analyst relations, and employee communication.

  • Co-managed $1.2M communications budget; staged media tours, news conferences, analyst events, positioning company as a leading player in the on-demand printing marketplace and winning major market share in one year.
  • Built internal communications program uniting 4,000 employees of different cultures and languages in the U.S. and Germany.
  • Developed a multilayered intranet site for employee communications, achieving 240,000 hits within two months of launch and becoming a model for other business units.
  • Wrote and directed the CEO Keynote for the On Demand global industry conference at Javits Center in New York City, managing three agencies to execute video, animation and teleprompter, winning a PRSA Prism Award.
  • Chosen to serve as the American delegate on global team of 110 countries to unify Heidelberg's branding standards.
  • Led customer councils and focus groups for the Digimaster product family, influencing product roadmap.

Manager, Marcomm & PR

Nortel Networks

Guided PR, marcom and employee communication for the Operator Services division of a global telecom leader.

  • Served as division spokesperson and media/analyst contact; defined messaging for global markets.
  • Directed lifecycle PR and marcom for Directory One operator search, creating sales tools and collateral, helping the team achieve over 70 percent market share for its Directory Services solution within three years.
  • Established Voice of the Customer program bringing in executives from Bell Atlantic, USWest, and major customers to dialogue with Nortel employees, improving their understanding of client requirements.
  • Directed internal communications program for 2200 employees across Rochester and Research Triangle Park NC sites.
  • Partnered with HR on ESAT initiatives, instituting measurable  improvements through intranet, newsletters and town hall, boosting participation in corporate surveys from 50% to 92%.
  • Founded MICRECYCLE Computers for Education nonprofit computer recycling initiative in partnership with United Way.
  • Earned Nortel Award of Merit for outstanding assistance in a PR crisis situation (Kali Poulton crisis).

Work Samples

Video, web and print media

Volunteerism & Boards

-International Dyslexia Association - Virginia Branch

Member, Board of Directors 2015 - present

-President, Soapstone Cluster HOA 2012 - 2014

Board Member and President of homeowner's association comprising 80 townhomes in Reston, Virginia

- iHeart Radio Mid-Atlantic Advisory Board  2012 - present

Nonprofit Advisory Board member: Meeting quarterly to select the PSA causes and nonprofit initiatives that  iHeart Radio's flagship stations will broadcast about to 4 million+ listeners in the DC/Virginia/Maryland region. 

-Micrecycle Computers for Education  1996 - 2004

Co-Founder of volunteer-driven nonprofit computer recycling partnership between Nortel, United Way Gifts in Kind and Science Linkages in the Community.  Check out to see me when my hair was a lot darker!


Social Media

Building engaged communities online

Writing/Editing/Publications Management

From tweets to website copy to proposals and speeches

Video and Audio Production

Capturing stories and user experience; creating tools for fundraisers and sales teams

Public Speaking

Leading panels, hosting webinars, presenting at conferences, talking to the press

Internal Communication

Building programs to unite employee populations across multiple sites

Media Relations

Crafting press releases, pitching stories, fielding press calls

Recording and Voiceovers

A deep love for all things audio....


♦ Nortel Award of Merit for "Outstanding Assistance in a PR Crisis" (Kali Poulton crisis)

♦ Society of Technical Communications Award for Nortel Professional Services brochure

♦ PRSA Prism Award for Heidelberg CEO Keynote at ON DEMAND, Javits Center, New York City

♦ Eagle Rank - Boy Scouts of America


  • International Dyslexia Association
  • Progressive Communicators of DC (PCDC)


♦ Adoption, orphan and foster youth advocacy

♦ Environmental protections

♦Education and criminal justice reform

♦ Domestic violence awareness

♦ Guitars and more guitars. . .original music, digital recording; yes, I do play every day.

♦ Gurdjieff work and awareness practice in ordinary daily life


BA Film & Communications

University of Rochester