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Doug Sprei

Communications Leader | PR & Social Media Prime | Video &  Content Producer

Summary

My last two jobs in nonprofit education spheres changed me forever.  And the ones before brought deep training across the spectrum of comms disciplines in global corporate settings. 

The gift of the past 10 years has been in connecting vividly with students who have disabilities, their families and teachers; and also with an amazing population of teens aging out of foster care.  Many of these youths have become successful in the workplace and all manner of creative business ventures.

As a communicator it's an honor to capture deeply personal stories and share them in public venues with audiences that need to know.  I'm a writer, producer and creative director with a track record in moving audiences and broadcasting with impact.  I'm good at helping organizations transform the credibility of their users' success stories to energize campaigns and events, inspire donors, build engaged communities, and put an indelible face on their mission.

Work experience

2009Present

National Director, PR & Communications

Learning Ally

I lead national communications for a $17M nonprofit serving 350,000+ students with visual and learning disabilities. Driving a story-based program with our comms team across PR, social media, video and digital content, I've mined highly impactful 'voice of the client' threads from a remarkable base of students with disabilities, parents and teachers. Work highlights include:

  • Company spokesperson; hosting webinars, keynotes, panels and public events with thought leaders.
  • Expanding the PR program to generate earned media ad equivalency value of more than 60% the overall marketing budget.
  • Growing the organization's social media ecosystem to a leading position in the education-disabilities space, achieving exponential increases in followers and >750% rise in new users and referral traffic to the website.
  • Developing extensive video assets that helped generate millions of dollars in philanthropy and revenue initiatives.
  • Producing and directing the organization's National Galas in Washington, D.C. and Denver, increasing donor loyalty and engagement.
  • Spearheading advocacy initiatives and events in D.C. with Members  of Congress, thought leaders, students, parents and educators.
  • Building a dynamically engaged community of members, teachers, parents, volunteers and influencers.

20072009

Director, Communications

Orphan Foundation of America

Drove communication, messaging and broadcast for a national nonprofit supporting college education for thousands of youth aging out of foster care. Directed national PR, managing agencies; produced marcom materials in all media; led design and launch of two major websites and social media channels; instituted successful online fundraising efforts.  The organization has since renamed itself as Foster Care to Success and relocated to Cleveland, OH.

  • Partnered with VP of Development to bring in $1.3 million in corporate in-kind donations in 2008 - 2009, far exceeding goals.
  • Launched national media outreach program achieving extensive coverage in regional and community publications, TV, NPR affiliates, and hundreds of online venues, using a full suite of online distribution tools (Burrelles-ENR, Business Wire, PRWeb, ProfNet, etc.).
  • Created a speaker bureau of 20+ foster youth trained for spokesmanship on TV, radio, and in print.
  • Built up potent virtual community presence via social media sites, blogosphere, You Tube, Twitter, etc.
  • Led branding and website relaunch; instituted extensive SEO measures, boosting web traffic by over 20 percent; and elevating online donations, volunteerism and public awareness.
  • Hosted media events on Capitol Hill with U.S. Senators, Representatives, and execs of corporate sponsors.
20052007

Director, Marketing & Communications

NPES The Association for Suppliers of Printing, Publishing, and Converting Technologies

Led marcom/PR efforts for the premier association representing the U.S. printing and publishing industry. Advocated for major manufacturers like Kodak, Xerox, Heidelberg, Hewlett-Packard, Adobe and 400 other companies.

  • Rebranded Association presence from logo to website, print materials, displays, booths, etc.
  • Transformed staid industry newsletter into a popular content-rich publication featuring critical trend reports, CEO interviews, spotlights on international business, and more.
  • Partnered with the Government Affairs director and key Board members to communicate policy positions out to the industry.
  • Assembled and chaired Marketing Advisory Committee of industry thought leaders.
  • Created and issued email blasts and personalized digital print direct mail campaigns.
  • Designed the stage program, secured industry speakers, scripted presentations and wrote presidential speeches for the NPES Annual Conference.
20032006

Senior Writer & Producer (contract)

XEROX Corp
  • Selected as a Preferred Vendor by Xerox, earning one of only several positions in North America.
  • Produced the iGEN3 Voice of the Customer video for GraphExpo, the largest printing industry trade show in the western hemisphere.
  • Developed extensive case studies on Xerox high-end digital printing customers, harvesting data for product enhancement and feeding into salesforce tools.
  • Wrote feature articles for Xerox Connect Magazine reaching 30K employees.
19992003

Director, International PR & Employee Communication

Heidelberg Digital LLC

Reporting to the CEO, I served as communications leader for a $1Billion venture in digital printing technology between Heidelberg and Eastman Kodak.  Managed global PR, trade press and analyst relations, and employee communication.

  • Co-managed $1.2M communications budget; staged media tours, news conferences, analyst events, positioning company as a leading player in the on-demand printing marketplace and winning major market share in one year.
  • Built internal communications program uniting 4,000 employees of different cultures and languages in the U.S. and Germany.
  • Developed a multilayered intranet site for employee communications, achieving 240,000 hits within two months of launch and becoming a model for other business units.
  • Wrote and directed the CEO Keynote for the On Demand global industry conference at Javits Center in New York City, managing three agencies to execute video, animation and teleprompter, winning a PRSA Prism Award.
  • Chosen to serve as the American delegate on global team of 110 countries to unify Heidelberg's branding standards.
  • Led customer councils and focus groups for the Digimaster product family, influencing product roadmap.
19931999

Manager, Marcomm & PR

Nortel Networks

Guided PR, marcom and employee communication for the Operator Services division of a global telecom leader.

  • Served as division spokesperson and media/analyst contact; defined messaging for global markets.
  • Directed lifecycle PR and marcom for Directory One operator search, creating sales tools and collateral, helping the team achieve over 70 percent market share for its Directory Services solution within three years.
  • Established Voice of the Customer program bringing in executives from Bell Atlantic, USWest, and major customers to dialogue with Nortel employees, improving their understanding of client requirements.
  • Directed internal communications program for 2200 employees across Rochester and Research Triangle Park NC sites.
  • Partnered with HR on ESAT initiatives, instituting measurable  improvements through intranet, newsletters and town hall, boosting participation in corporate surveys from 50% to 92%.
  • Founded MICRECYCLE Computers for Education nonprofit computer recycling initiative in partnership with United Way.
  • Earned Nortel Award of Merit for outstanding assistance in a PR crisis situation (Kali Poulton crisis).

Work Samples

Video, web and print media

Volunteerism & Boards

-International Dyslexia Association - Virginia Branch

Member, Board of Directors 2015 - present

-President, Soapstone Cluster HOA 2012 - 2014

Board Member and President of homeowner's association comprising 80 townhomes in Reston, Virginia

- iHeart Radio Mid-Atlantic Advisory Board  2012 - present

Nonprofit Advisory Board member: Meeting quarterly to select the PSA causes and nonprofit initiatives that  iHeart Radio's flagship stations will broadcast about to 4 million+ listeners in the DC/Virginia/Maryland region. 

-Micrecycle Computers for Education  1996 - 2004

Co-Founder of volunteer-driven nonprofit computer recycling partnership between Nortel, United Way Gifts in Kind and Science Linkages in the Community.  Check out https://youtu.be/nYR12G-8W-U to see me when my hair was a lot darker!

Skills

10
Social Media

Building engaged communities online

10
Writing/Editing/Publications Management

From tweets to website copy to proposals and speeches

10
Video and Audio Production

Capturing stories and user experience; creating tools for fundraisers and sales teams

10
Public Speaking

Leading panels, hosting webinars, presenting at conferences, talking to the press

10
Internal Communication

Building programs to unite employee populations across multiple sites

10
Media Relations

Crafting press releases, pitching stories, fielding press calls

10
Recording and Voiceovers

A deep love for all things audio....

Awards:

♦ Nortel Award of Merit for "Outstanding Assistance in a PR Crisis" (Kali Poulton crisis)

♦ Society of Technical Communications Award for Nortel Professional Services brochure

♦ PRSA Prism Award for Heidelberg CEO Keynote at ON DEMAND, Javits Center, New York City

♦ Eagle Rank - Boy Scouts of America

Memberships

  • International Dyslexia Association
  • Progressive Communicators of DC (PCDC)

InterestS

♦ Adoption, orphan and foster youth advocacy

♦ Environmental protections

♦Education and criminal justice reform

♦ Domestic violence awareness

♦ Guitars and more guitars. . .original music, digital recording; yes, I do play every day.

♦ Gurdjieff work and awareness practice in ordinary daily life

Education

BA Film & Communications

University of Rochester