David L. Smith

David L. Smith

Work History

Work History
Jan 2009 - Present

Partner & Business Development Consultant

DMM Global

Develop and direct strategy and operations for DMM, an early stage multi-platform media and marketing firm. Provide multi-platform B2B marketing and digital broadcasting and broadband services to Albania and other emerging countries in Eastern Europe and Central Asia. Develop ad-supported online entertainment for Gen2Media, a publicly-traded digital video publisher and program syndicator. Partners include Stan Dragoti (DDB) and Mike Mohamad (A&E Networks).

Jan 2007 - Dec 2008

Managing Consultant


Designed and managed consulting engagements to improve strategy, achieve operations excellence and maintain multi-platform competitiveness for media, entertainment and telecom clients, including: marketing and programming efficiency assessments for Cablevision/Rainbow Media networks AMC, We-TV, and IFC; Internet marketing and brand defense strategies for the launch of Sprint's WiMax telephony service; corporate reorganization options for the digital transformation of NPR (National Public Radio); and operations project management for the Thomson-Reuters business merger. Sourced and developed new clients. Maintained competitive intelligence. Wrote eminence publications and trade magazine articles.

2003 - 2007

Vice President & Director, Enterprise Business Services

Charter Communications & Mediacom

P&L responsibility for Business Services units at two major cable MSOs offering voice, video and broadband networks. Combined and integrated sales, marketing and operations units to improve team efficiencies. Created vertical market segmentations to improve sales focus. Established successful sales channel partnerships and cross-MSO business alliances, resulting in numerous multi-site, multi-state client agreements. Increased brand awareness through online media, print and TV campaigns. Increased YOY revenue 100% in each of two years at Mediacom, and an average of 40% annually at Charter. Served on CTAM's Business Services Advisory Council.

2002 - 2003

Business Development Consultant, Video Services


Identified, assessed, and structured marketing and partnership opportunities and strategies for the bundled sale of DirecTV satellite service with Verizon's high-speed Internet, wireless, and wireline telephony services. Established sales strategies against cable competitors in targeted U.S. markets, including establishing product bundles and pricing.

1997 - 2002

Vice President, Product Marketing & Management


Created and executed a product strategy for Optimum Telephone consumer voice service. Improved customer-facing services and billing management, reducing churn by 46% and recovering $3M in uncollected revenue. Repositioned the product to emphasize bundled pricing and created successful direct sales and online marketing strategies. Increased annual revenue 35% to $10M. Launched and managed Optimum Online high-speed Internet service in Connecticut. Managed inside and outside sales teams and ad agencies for direct mail, TV, website and event marketing. Exceeded sales goals in every quarter, creating a base of $30M in annual revenue. Created and managed Lightpath Interactive Networks, a vertical markets provider of business services for government, education and healthcare. Managed specialized teams in securing a $50M agreement with the County of Westchester, NY to create Westchester Telecom, winner of the first-ever Access America Community Award.

1995 - 1997

Vice President, Information & Entertainment


Successfully planned and launched the first-ever statewide cable TV franchise. Managed all key executives, including sales, programming, marketing and operations. Negotiated a programming and technology agreement with the Walt Disney Company. Developed compelling pricing and marketing strategies against multiple incumbent cable TV competitors. Co-founded and launched SNET Internet and co-created its business plan, pricing and marketing strategies. Negotiated a satellite television sales alliance with DirecTV and Sony.

1989 - 1994

Co-Founder & President

The Newborn Channel (NBC Universal)

P&L responsibility for this advertiser-supported national television network for new parents, owned by NBC Universal. Raised $7M in private equity funding. Hired and managed all key executives, including programming, ad sales, affiliate relations and operations. Established a Nielsen-like audience measurement system unique to out-of-home media. Signed major charter sponsors including P&G, Gerber's, Met Life and Clorox. Acquired programming in agreements with ABC News and others. As EVP of TNC Group Inc., co-created and launched Osborn Entertainment, a business providing "pay-per-day" patient cable TV and interactive video services to hospitals nationwide.

1986 - 1989

Senior Director, Television Programming

Katz Media Group

As programming consultant to 50 TV stations represented by this national sales firm, increased ad sales revenue by boosting Nielsen ratings an average of 30% annually.

1982 - 1986

Vice President, Programming

MGM/UA & LBS Communications

Developed, marketed and sold TV series and specials to broadcast, cable and syndication outlets for MGM/UA's Fred Silverman Company. For Grey Advertising's LBS Communications, oversaw East Coast program development and established and managed profitable TV syndication and home video and feature film distribution strategies.

1977 - 1982

Director, Organization Development


Responsible for human resources consulting to five business units: Entertainment, Radio, TV Stations, News and TV Network



Ph.D. course work

University of Virginia


University of New Hampshire


Boston University


Results-driven, multi-platform business builder with more than 20 years of success in executive and business unit management spanning traditional and digital channels in cable, broadband, telecommunications and broadcasting. Smith is co-founder and former President of NBC Universal's Newborn Channel, and is a partner in DMM Global, a digital media and B2B marketing firm targeting Eastern Europe and Central Asia. As a member of Deloitte Consulting's Technology, Media & Telecommunications practice he advised diverse clients including Rainbow Media (AMC, We-TV and IFC), NPR (National Public Radio), Sprint and Thompson-Reuters on strategy and operations, business efficiency, digital transformations and integrated marketing, including online defense strategies. Prefer the NYC area but will consider domestic or international relocation.


Defining and executing profitable multi-platform business models to leverage technology advancements and address customer preferences in media, entertainment and telecommunications. Skilled in building teams across multiple platforms and functions to drive strategy and meet revenue goals. Broad-based competencies encompass sales, marketing, operations, content development and contract negotiations. Flexible, entrepreneurial, customer-centric.

Recent Publications

Co-author, "Site Unseen: Filling the Internet Gap to Attract SMBs to Cable," Deloitte Consulting, 2008 Co-author, "New Media and the 2008 Campaign Season: Valuable Lessons for Brand Marketers and Business about Being First, Fast and Nimble," Deloitte Consulting, 2008

Co-author, "Fixing Lame Websites," Multichannel News, 2007