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3rd Degree Black Belt Tae Kwon Do Published Author

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High-activity sports, including soccer, bicycling


¨ Strategic Market Positioning¨ Budget / Sales Forecasting¨ Contract Negotiation

¨ Key Partnership Development¨ Team Leadership & Recruiting¨ Lean Application

¨ P&L Management¨ Dynamic Public Speaker/Trainer¨ TQI Management

¨ Product Development¨ Creative Branding¨ Writing/Reporting


Work experience

Nov 1991Present

Various Positions

Palm Harbor Homes

Highly-adaptable top-performer in a variety of positions through the company.Promoted frequently to divisions or regions that were at the bottom of the company rankings, as I proved proficient at troubleshooting & turning around troubled segments

Apr 2008Present

VP Sales & Marketing

Nationwide Homes

Directed wholesale sales, Consumer retail division & Company Marketing Efforts

  • Lead team of over 50 wholesale & retail sales professionals
  • Developed & introduced forward-thinking branding & marketing strategies
  • Introduced industry’s premier internet-direct e-sales program
  • Negotiated company appearance on ABC’s Extreme Makeover: Home Edition (first modular company to appear)
  • Launched creative new brands, diversified product offerings & successfully anticipated trends to build company’s reputation as industry innovator
  • Lead Consumer Division to year-over-year sales improvement through development of sales & marketing system custom-designed for difficult market conditions
  • Streamlined wholesale sales approach to dramatically increase market share (from 5.7 to 7.2 share) and build largest sales backlog in Southeast Region

Apr 2006Apr 2008

Division President

Palm Harbor Homes

Managed manufacturing facility, site-construction & 3-store retail sales division.

  • Consistent P&L Improvements in all three segments
  • Implemented effective customer service processes; only division to show Customer Satisfaction Index improvements in initial year using JD-Power-style survey method
  • Reduced warranty costs in excess of 50% in first year
  • Increased quality & performance while reducing costs & overhead by utilizing lean manufacturing processes
Oct 2004Apr 2006

VP of Consumer Division

Nationwide Homes

Managed 5-Store retail division of Nationwide Homes.  Directed sales & field construction of on-your-lot residential structures.

  • Turned division from a loss position (1.5 million annually) to break even upon my departure (since have moved to consistent profitability)
  • Developed process & procedures for managing job cost, time frame performance & customer satisfaction in off-site scattered-lot residential construction
  • Hired, trained & managed sales & sales management teams
  • Developed products, unique-selling propositions, marketing materials & sales improvement sessions
Oct 2001Oct 2004

Quality Manager

Palm Harbor Homes

Managed customer service department from poorest performer among15 divisions in company.In less than 1 year all measurements increased to company averages or better.Managed in-plant Quality Control department, including serving on Quality Improvement Teams & overseeing TQI & Quality Educational Program

  • In first year, improved warranty backlog from highest in company (over 100 requests) to 40
  • Response time from 30 to 12 days
  • Customer Survey response from lowest to consecutive 100% rating months
  • Overall product quality improvement resulted in a 22% drop in warranty requests Y-to-Y
  • Supervised team of 20 field service representatives, including development of performance-enhancing compensation programs
Apr 2000Oct 2001

VP of Sales - Eastern Region

Palm Harbor Homes

Lead 4 manufacturing facility wholesale sales teams.

  • Served on corporate Senior Staff
  • Assisted in development of company automated order entry program
Jan 1998Apr 2000

Division Sales Manager

Palm Harbor Homes

Lead wholesale team in difficult environment, allowing division to post profitability averaging 1 Mil/quarter.

  • Hired, managed & developed 6 wholesale District Sales Managers
  • Developed marketing materials & sales tools for use at company retail division
  • Winner 2 consecutive years of inter-company “Best Practices” award
Nov 1991Dec 1997

District Sales Manager

Palm Harbor Homes

Hired to build territory in NY/PA & moved to MI territory after 2 years.

  • Built NY/PA Region territorial sales from 1.6 to 4.3 Million.
  • Built MI Regionterritorial sales from 5.2 to 11.9 Million


Sep 1982May 1988


University of Maine

Bachelor of Arts, English (BA), summa cum laude