¨ Strategic Market Positioning¨ Budget / Sales Forecasting¨ Contract Negotiation

¨ Key Partnership Development¨ Team Leadership & Recruiting¨ Lean Application

¨ P&L Management¨ Dynamic Public Speaker/Trainer¨ TQI Management

¨ Product Development¨ Creative Branding¨ Writing/Reporting


3rd Degree Black Belt Tae Kwon Do Published Author

Avid Reader

High-activity sports, including soccer, bicycling

Work History

Work History
Nov 1991 - Present

Various Positions

Palm Harbor Homes

Highly-adaptable top-performer in a variety of positions through the company.Promoted frequently to divisions or regions that were at the bottom of the company rankings, as I proved proficient at troubleshooting & turning around troubled segments

Apr 2008 - Present

VP Sales & Marketing

Nationwide Homes

Directed wholesale sales, Consumer retail division & Company Marketing Efforts

  • Lead team of over 50 wholesale & retail sales professionals
  • Developed & introduced forward-thinking branding & marketing strategies
  • Introduced industry’s premier internet-direct e-sales program
  • Negotiated company appearance on ABC’s Extreme Makeover: Home Edition (first modular company to appear)
  • Launched creative new brands, diversified product offerings & successfully anticipated trends to build company’s reputation as industry innovator
  • Lead Consumer Division to year-over-year sales improvement through development of sales & marketing system custom-designed for difficult market conditions
  • Streamlined wholesale sales approach to dramatically increase market share (from 5.7 to 7.2 share) and build largest sales backlog in Southeast Region

Apr 2006 - Apr 2008

Division President

Palm Harbor Homes

Managed manufacturing facility, site-construction & 3-store retail sales division.

  • Consistent P&L Improvements in all three segments
  • Implemented effective customer service processes; only division to show Customer Satisfaction Index improvements in initial year using JD-Power-style survey method
  • Reduced warranty costs in excess of 50% in first year
  • Increased quality & performance while reducing costs & overhead by utilizing lean manufacturing processes
Oct 2004 - Apr 2006

VP of Consumer Division

Nationwide Homes

Managed 5-Store retail division of Nationwide Homes.  Directed sales & field construction of on-your-lot residential structures.

  • Turned division from a loss position (1.5 million annually) to break even upon my departure (since have moved to consistent profitability)
  • Developed process & procedures for managing job cost, time frame performance & customer satisfaction in off-site scattered-lot residential construction
  • Hired, trained & managed sales & sales management teams
  • Developed products, unique-selling propositions, marketing materials & sales improvement sessions
Oct 2001 - Oct 2004

Quality Manager

Palm Harbor Homes

Managed customer service department from poorest performer among15 divisions in company.In less than 1 year all measurements increased to company averages or better.Managed in-plant Quality Control department, including serving on Quality Improvement Teams & overseeing TQI & Quality Educational Program

  • In first year, improved warranty backlog from highest in company (over 100 requests) to 40
  • Response time from 30 to 12 days
  • Customer Survey response from lowest to consecutive 100% rating months
  • Overall product quality improvement resulted in a 22% drop in warranty requests Y-to-Y
  • Supervised team of 20 field service representatives, including development of performance-enhancing compensation programs
Apr 2000 - Oct 2001

VP of Sales - Eastern Region

Palm Harbor Homes

Lead 4 manufacturing facility wholesale sales teams.

  • Served on corporate Senior Staff
  • Assisted in development of company automated order entry program
Jan 1998 - Apr 2000

Division Sales Manager

Palm Harbor Homes

Lead wholesale team in difficult environment, allowing division to post profitability averaging 1 Mil/quarter.

  • Hired, managed & developed 6 wholesale District Sales Managers
  • Developed marketing materials & sales tools for use at company retail division
  • Winner 2 consecutive years of inter-company “Best Practices” award
Nov 1991 - Dec 1997

District Sales Manager

Palm Harbor Homes

Hired to build territory in NY/PA & moved to MI territory after 2 years.

  • Built NY/PA Region territorial sales from 1.6 to 4.3 Million.
  • Built MI Regionterritorial sales from 5.2 to 11.9 Million


Sep 1982 - May 1988


University of Maine

Bachelor of Arts, English (BA), summa cum laude