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Work experience

Mar 2009Present

Account Supervisor

Curro, Rankin & Williams
  • Key liaison between 10 client-side project managers in the development and execution of multiple internal and external marketing campaigns for Central DuPage Hospital
  • Supervise marketing campaigns for 3 other healthcare clients: Community Memorial Healthcare (WI), Ingalls Health System and Children’s Hospitals and Clinics of Minnesota
  • Create project budgets, timelines and job estimates for clients with $1 million+ in agency billings
  • Supervise a team of 6-12 designers, web developers and writers
  • Build client relationships, including cultivating new business relationships
Jan 2007Present

Independent writer

Self
  • Work with hospitals, healthcare IT companies and consultancies to create editorial and marketing content for print and online media publication. Specific projects have included:
    • Articles covering health/medicine and healthcare business topics
    • Editing content for print and online publication
    • Media strategy development
    • Developing thought leadership initiatives such as white papers
    • Creating and delivering business development presentations
    • Managing web projects, including content development
    • Creating marketing collateral, including multi-page brochures, folders, postcards, and tradeshow displays
  • Author of two books, Twin Sense, A Sanity-Saving Guide to Raising Twins—From Pregnancy Through the First Year (Amacom, 2008) and The Everything Health Guide to PMS (Adams Media, 2007)
20002006

Senior Writer at Hospitals & Health Networks Magazine

American Hospital Association
  • Conceptualized, researched and wrote cover and feature stories for Hospitals & Health Networks, an American Hospital Association (AHA) magazine that is the leading publication for hospital management.
  • Developed an expertise in health care quality, patient safety, health care legislation and healthcare information technology issues. Promoted from staff writer in February 2003.
  • Researched, wrote and worked with designers to produce graphic-driven “how-to” guides on business issues and trends, such as health policy, Six Sigma, and IT
  • Researched, contacted and interviewed sources; kept abreast of important trends
  • Participated in editorial process: proofing pages, developing editorial calendar, creating cover concepts
AWARDS From the American Society of Healthcare Publication Editors:

Gold Award, Feature, 2003 for “Doctor Discontent” (team-authored)

Gold Award, How-To Article, 2002 for “A Commitment to Safety”

Silver Award, Best Feature Article 2006 for “Where the Patient & Technology Meet”

Silver Award, How-To Article, 2004 for “The Patient Experience”

Silver Award, Legislative/Government, 2003 for “America’s Uninsured” (co-authored)

Silver Award, Series, 2003 for quarterly clinical management series (team-authored)

Bronze Award, Case Study, 2004 for “A Major Difference”

From the American Society of Business Publication Editors:

Midwest Silver Award, Feature, 2003 for “America’s Uninsured” (co-authored)

Midwest Bronze Award, Special Section, 2003 “Point & Click” (team-authored)

From the Association of Health Care Journalists:

Third Place, Trade Publications, 2005 Award of Excellence for “25 Things You Can Do to Save Lives Now”

Jan 1999Jan 2000

Account Executive

GCI/Dragonette Public Relations
  • Managed client accounts in healthcare and shelter industries, including correspondence, media pitches for articles and media follow-ups calls
  • Wrote press releases and marketing materials
  • Presented agency to potential new accounts
Jan 1997Jan 2000

Adjunct Faculty

DePaul University, Chicago
Jan 1996Jan 1997

Graduate Assistant

Loyola University Chicago
Jan 1995Jan 1996

Teaching Fellow

Freshman Writing Program
Jan 1993Jan 1994

Partner's Assistant

Jerold Panas, Linzy & Partners, Inc
Jan 1992Jan 1993

Project Manager

Marketing Solutions, Chicago
Jan 1990Jan 1991

Marketing Manager

Encyclopaedia Britannica

Education

1990Present

B.A

Syracuse University
19961999

ABD

Loyola University of Chicago
19941996

M.A.

Boston College

Writing Portfolio

Summary

Creative, results-driven communicator with 10+ years experience in journalism, marketing and communications Award-winning healthcare writer Experienced in working with C-suite executives, addressing groups, facilitating discussions, managing teams Superior organizational skills; adept at handling multiple time-sensitive projects, budgets Extensive research skills: Internet, interviews, and bibliographic research Author of two non-fiction books aimed at consumer audiences Experienced working with web projects and social media

Patient Experience Web content

Wrote Web content describing the patient experience. Multiple content sections include: advanced technologies, awards/recognition, facilities, patient amenities, patient stories, quality of care, and why we do way we do

Access the content at:

http://www.cdh.org/PatientAndVisitorInfo.aspx?id=121138