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Education

Dec 2010May 2014

Ph.D. Management (Social Media Marketing)

Sardar Patel University

Thesis Title: "Influence of Social Media: A Study of Consumers of Gujarat"

November2012

NET - National Eligibility Test for Lecturership

University Grants Commission - National Education Testing Bureau

Successfully cleared NET | UGC Ref. no. 26517/(NET-JUNE 2012)

20062008

Master of Business Administration

Sardar Patel University
20032006

Bachelor of Business Administration

Veer Narmad South Gujarat University

Work Portfolio

June 2014Present

Founder

The Social Conclave

Annual Event on June 30 - celebrating the World Social Media Day with innovative talk formats and networking activities for social media enthusiasts across every industry.

Aug 2013Present

Founder & CEO

Konvophilia Communications

A 360 degree consultancy, providing creative marketing solutions to businesses, professionals and start-ups that helps them create their own ripples of influence among their target markets. 

Invited as Visiting Faculty at various management institutes to conduct social media workshops & lectures

SPEAKER / TRAINER
Jul 2014July 2015

Adjunct Faculty

Symbiosis Institute of Media & Communications, Bengaluru

Teaching Modules: Social Media & Digital Marketing, Digital Communication Solutions, Business Models for Digital Future, Digital Environment

Dec 2009Dec 2012

Lecturer

Department of Management, Sumandeep Vidyapeeth

Teaching Modules: Marketing, Strategic Management, Entrepreneurship

May 2008Oct 2009

Relationship Manager

Vodafone Essar Gujarat Ltd.

Achievements & Work Portfolio

Authored a Book

Speaker at Events & Conferences

  • Social Media Week - Mumbai & Bengalore - www.socialmediaweek.org
  • SAM Global Conference - Chennai - http://samglobal.org/videos/khushbu-pandya/
  • Interviewed by Web Marketing Academy, Bengaluru - about the journey in to the social media world by its CEO, Mr. Suresh Babu - https://soundcloud.com/webmarketingacademy/dr-khushbu-pandya-with-suresh-babu-wma 
  • Innovative Business Practices Seminar by ITM Universe - Vadodara
  • InDigiNext 2013 – Digital Marketing & Social Media Summit by IndiSEO.org - Ahmedabad
  • Delivered a talk on “Impact of Social Media on Society” at Book Lovers Forum, by Bharuch District Management Association (BDMA) - Bharuch
  • Invited at Sayaji Library, Navsari – to address youth (students) on Impact of Social Media on Youth and how can they benefit from it.
  • Invited by Parul Institute of Management to address MBA Students on “Social Media Marketing” - Vadodara
  • Invited to address women, specially mothers & housewives, on “Women and Social Media - the use of social media, its importance & dark sides, as well as using it to cope up with rising generation gap & building cordial relations with their children” at the event – Janani, Ankleshwar – aimed at empowering motherhood.
  • Invited to Speak at National StartUp Conclave, Surat on Start Up - Idea, Planning & Execution
  • Invited to conduct workshop on social media marketing at SEMCOM, Vallabh Vidhyanar

Academic Accolades

  • Gold medal in Bachelors in Business Administration
  • Appointed as Reviewer of Internationally indexed online open access research journal “Indian Journal Of Commerce & Management Studies” ISSN : 2229-5674 ; http://www.scholarshub.net

Publications

  • Managing Rupee’s new Avatar; Journal of Sumandeep Vidyapeeth (ISSN – 0975-976X); Vol 1 Issue2, July2010
  • Need for Healthcare Management; Journal of Sumandeep Vidyapeeth (ISSN – 0975-976X); Vol 1 Issue2, July2010
  • A Prelimnary Study on Issues and Challenges faced in Measurement of Social Media Return on Investment; Indian Journal of Applied Research (ISSN – 2249-555X); Vol 1 Issue 7, April 2012
  • Social Media Marketing in India – Creating New Groundwork in Marketing Innovation; EIJMMS/ ZIBEMR (ISSN – 2249-8834); May 2012
  • Social Media Empowering Young Entrepreneurs – A Case of Discount District Duo; Indian Journal of Commerce & Management Studies (ISSN 2249-0310); Vol 3 Issue 2, May 2012
  • ICT & Health” presented at 7th International Conference of ICEG, held at IIM Bangalore, 22-24 April 2010.
  • Using Social Media to Support Women Entrepreneurship”, presented at 9TH Biennial International Conference on Entrepreneurship at Entrepreneurship Development Institute of India, Gandhinagar, Gujarat. – Feb 2011
  • Social Media Marketing in India – Creating New Groundwork in Marketing Innovation”, presented at I-COM 2011, National Conference on “Innovative Strategies – Emerging India In Global Scenario”, S. K. Patel Institute of Management & Computer Studies, Gandhinagar, Gujarat, March 11 – 12  2011 
  • A Preliminary study on Issues and Challenges faced in Measurement of Social media return on investment”, presented at ICOM-2011, National Conference on “Innovative Strategies – Emerging India In Global Scenario”, S. K. Patel Institute of Management & Computer Studies, Gandhinagar, Gujarat, March 11 – 12 2011
  • “Social Media Empowering Young Entrepreneurs – Case of Discount District Duo” presented at National Seminar on Managing Development - Issues and Challenges in Gujarat, G. H. Patel Post Graduate Institute of Business Management, March 12, 2011
  • “Using social media as an instrument for environmental protection” presented at International Congress Of Environmental Research, , ICER – 2011, Organized by Journal of Environmental Research and Development (JERAD) & Sardar Vallabhbhai National Institute of Technology (SVNIT), December 16 – 18, 2011

Seminars, Workshops and Conferences

  • National Seminar on “Consumer Research in India” sponsored by UGC, organized by Sardar Patel University, Jan 19-20 2007
  • National Seminar on “Right to Information and Consumer Protection in India” sponsored by UGC, organized by Sardar Patel University, Dec 7-8 2007
  • National Seminar on Managing Development - Issues and Challenges in Gujarat, G. H. Patel Post Graduate Institute of Business Management, March 12, 2011
  • Evidence Based Education System: An Innovation in Teaching – 1st International Conference; Sumandeep Vidyapeeth, Vadodara, Gujarat, March 28 – 29 2011
  • National level Faculty Development Workshop on Research Methodology, organized by Dr. J. K. Patel Institute of Management, PASM, Vadodara on Feb 23 – 24 2010
  • Social India International Conference; organized by Akshaya Patra Foundation, Bangalore, 12 – 13, 2011