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Education

Sardar Patel University

Dec 2010May 2014

Ph.D. Management (Social Media Marketing)

University Grants Commission - National Education Testing Bureau

November2012

NET - National Eligibility Test for Lecturership

Successfully cleared NET | UGC Ref. no. 26517/(NET-JUNE 2012)

Sardar Patel University

20062008

Master of Business Administration

Veer Narmad South Gujarat University

20032006

Bachelor of Business Administration

Work History

Aug 2013Present

Founder & CEO

A 360 degree consultancy, providing creative marketing solutions to businesses, professionals and start-ups that helps them create their own ripples of influence among their target markets. 

SPEAKER / TRAINER

Invited as Visiting Faculty at various management institutes

- Regular Visiting Faculty at PDPU (Pandit Deendayal Petroleum University)

- Regular Visiting Faculty at SEMCOM to conduct social media workshops

Symbiosis Institute of Media & Communications, Bengaluru

Jul 2014July 2015

Adjunct Faculty

Teaching Modules: Social Media & Digital Marketing, Digital Communication Solutions, Business Models for Digital Future, Digital Environment

  • Assume overall responsibility as an educator covering academic & professional development of students, developing course modules & content, perform assessment activities, and explore & implement new teaching techniques, dissertation guidance & evaluations, etc.
  • Help the institution as being a resource person for academic as well as industry tie-ups for placements, internships, conferences, etc 

Department of Management, Sumandeep Vidyapeeth

Dec 2009Dec 2012

Lecturer

Teaching Modules: Marketing, Strategic Management, Entrepreneurship

  • Assume overall responsibility as an educator covering professional development, Students Assessment & conducting staff meetings. Manage classroom coverage of assigned subjects as per academic curriculum to students.
  • Create comprehensive classroom assessment methods and techniques, compliant with the education board.
  • Established a learning environment to meet and enhance the student’s needs of emotional, intellectual, social and creative strengths.
  • Explore and implement new teaching techniques.
  • Receive consistently glowing evaluations from students and supervising administrators.

Vodafone Essar Gujarat Ltd.

May 2008Oct 2009

HNI (High Net-worth Individuals) Relationship Manager

  • Responsible for Handling Portfolio of High end and oldest bunch of Customers of Vodafone.
  • Efficiently Attended enquiries and implemented marketing & sales strategies to meet revenue targets.
  • Involved in Churn Management to retain current customer base by providing retention activities.
  • Ensured customer satisfaction by continuous process improvement and ensuring timely follow ups for payments.
  • Proactively involved in Revenue Enhancement by ensuring Direct and indirect selling of various Value Added Services.
  • Coordinated with the branches for relevant business & niche customer services
  • Skillfully handled Coordination with operations/documentation staff within office as well as with branches for superior customer services.
  • Established healthy business relations with clients & external associates for securing repeat business & long term loyalty and work towards solving their queries and complaints efficiently.

Achievements & Work Portfolio

Authored a Book

Speaker at Events & Conferences

  • Social Media Week - Mumbai & Bengalure - www.socialmediaweek.org
  • SAM Global Conference - Chennai - http://samglobal.org/videos/khushbu-pandya/
  • Interviewed by Web Marketing Academy, Bengaluru - about the journey in to the social media world by its CEO, Mr. Suresh Babu - https://soundcloud.com/webmarketingacademy/dr-khushbu-pandya-with-suresh-babu-wma 
  • Innovative Business Practices Seminar by ITM Universe - Vadodara
  • InDigiNext 2013 – Digital Marketing & Social Media Summit by IndiSEO.org - Ahmedabad
  • Delivered a talk on “Impact of Social Media on Society” at Book Lovers Forum, by Bharuch District Management Association (BDMA) - Bharuch
  • Invited at Sayaji Library, Navsari – to address youth (students) on Impact of Social Media on Youth and how can they benefit from it.
  • Invited by Parul Institute of Management to address MBA Students on “Social Media Marketing” - Vadodara
  • Invited to address women, specially mothers & housewives, on “Women and Social Media - the use of social media, its importance & dark sides, as well as using it to cope up with rising generation gap & building cordial relations with their children” at the event – Janani, Ankleshwar – aimed at empowering motherhood.
  • Invited as a Presenter at eChai – Young Entrepreneurs Event - Vadodara
  • Invited to Speak at National StartUp Conclave, Surat on Start Up - Idea, Planning & Execution
  • Invited to conduct workshop on social media marketing at SEMCOM, Vallabh Vidhyanar

Academic Accolades

  • Gold medal in Bachelors in Business Administration
  • Member of Editorial Board for the University Journal: Journal of Sumandeep Vidyapeeth (ISSN 0975 – 976X)
  • Appointed as Reviewer of Internationally indexed online open access research journal “Indian Journal Of Commerce & Management Studies” ISSN : 2229-5674 ; http://www.scholarshub.net

Publications

  • Managing Rupee’s new Avatar; Journal of Sumandeep Vidyapeeth (ISSN – 0975-976X); Vol 1 Issue2, July2010
  • Need for Healthcare Management; Journal of Sumandeep Vidyapeeth (ISSN – 0975-976X); Vol 1 Issue2, July2010
  • A Prelimnary Study on Issues and Challenges faced in Measurement of Social Media Return on Investment; Indian Journal of Applied Research (ISSN – 2249-555X); Vol 1 Issue 7, April 2012
  • Social Media Marketing in India – Creating New Groundwork in Marketing Innovation; EIJMMS/ ZIBEMR (ISSN – 2249-8834); May 2012
  • Social Media Empowering Young Entrepreneurs – A Case of Discount District Duo; Indian Journal of Commerce & Management Studies (ISSN 2249-0310); Vol 3 Issue 2, May 2012
  • ICT & Health” presented at 7th International Conference of ICEG, held at IIM Bangalore, 22-24 April 2010.
  • Using Social Media to Support Women Entrepreneurship”, presented at 9TH Biennial International Conference on Entrepreneurship at Entrepreneurship Development Institute of India, Gandhinagar, Gujarat. – Feb 2011
  • Social Media Marketing in India – Creating New Groundwork in Marketing Innovation”, presented at I-COM 2011, National Conference on “Innovative Strategies – Emerging India In Global Scenario”, S. K. Patel Institute of Management & Computer Studies, Gandhinagar, Gujarat, March 11 – 12  2011 
  • A Preliminary study on Issues and Challenges faced in Measurement of Social media return on investment”, presented at ICOM-2011, National Conference on “Innovative Strategies – Emerging India In Global Scenario”, S. K. Patel Institute of Management & Computer Studies, Gandhinagar, Gujarat, March 11 – 12 2011
  • “Social Media Empowering Young Entrepreneurs – Case of Discount District Duo” presented at National Seminar on Managing Development - Issues and Challenges in Gujarat, G. H. Patel Post Graduate Institute of Business Management, March 12, 2011
  • “Using social media as an instrument for environmental protection” presented at International Congress Of Environmental Research, , ICER – 2011, Organized by Journal of Environmental Research and Development (JERAD) & Sardar Vallabhbhai National Institute of Technology (SVNIT), December 16 – 18, 2011

Seminars, Workshops and Conferences

  • National Seminar on “Consumer Research in India” sponsored by UGC, organized by Sardar Patel University, Jan 19-20 2007
  • National Seminar on “Right to Information and Consumer Protection in India” sponsored by UGC, organized by Sardar Patel University, Dec 7-8 2007
  • National Seminar on Managing Development - Issues and Challenges in Gujarat, G. H. Patel Post Graduate Institute of Business Management, March 12, 2011
  • Research: Learning and Appraisal – A National CDE Programme of Indian Association of Public Health Dentistry; Sumandeep Vidyapeeth, Vadodara, Gujarat, Jan 21 – 22 2011
  • Evidence Based Education System: An Innovation in Teaching – 1st International Conference; Sumandeep Vidyapeeth, Vadodara, Gujarat, March 28 – 29 2011
  • “Forex, Derivatives and Technical Analysis” Feb 23, 2008 Organized by G. H. Patel PG Institute of Business Management.
  • Faculty Development Workshop on Academic Excellence, organized by School of Management, Sumandeep Vidyapeeth on Feb 13 2010
  • National level Faculty Development Workshop on Research Methodology, organized by Dr. J. K. Patel Institute of Management, PASM, Vadodara on Feb 23 – 24 2010
  • International Workshop on Evidence Based Education System: An Innovation in Teaching, organized by Sumandeep Vidyapeeth on March 31 2011
  • Social India International Conference; organized by Akshaya Patra Foundation, Bangalore, 12 – 13, 2011

References

Dr. Daxesh Thakar

Vice Chancellor - Veer Narmad South Gujarat University

Prof. Maya Chakravarty

Director - Symbiosis School of Media & Communications, Bangalore - ikonmaya@gmail.com

Dr. (Prof.) H. J. Jani

Vice Chancellor - C. U. Shah University | Ex. H.O.D. - G. H. Patel Institute of Business Management - hjjani@gmail.com

Prof. Darshana R. Dave

Professor - G. H. Patel Institute of Business Management - davedarshana@rediffmail.com