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Summary

I am a so-called creative with 7 years of SaaS product marketing and branding experience illustrating the complexities of ERP software solutions through simple, relatable stories.

I lead a dynamic team of in-house and outsourced creative marketers to craft Orchestra Software’s unique stories to serve up to craft breweries and distilleries from ideation to delivery.

I've created buyer personas and animations, built 3 websites from the ground up, produced dozens of customer testimonials, directed social media campaigns and crafted more product 1-pagers & brochures than I'd like to admit.

Below is a small sampling of what I've done over the years. 

Product Marketing:

SaaS Product Websites:

Video Production & Animations:

Conference Experience & Branding:

UI Design, Logos & Wireframes:

Role: Wire frame mock up and final design via Adobe Illustrator

Writing Sample:

Work experience

Jan 2017Present

Marketing Brand Manager

Orchestra Software

  • Optimized lead generation campaigns via HubSpot inbound marketing strategy
  • Directed & produced customer video testimonials and case studies
  • Created 2017 Orchestrate user conference experience (350+ attendees)
  • Collaborated with product manager to convert complex info into value
  • Managed end-to-end marketing content for 3 unique product lines
  • Developed product marketing 1-pagers, brochures and tradeshow material
  • Directed “BrewTalks” comprehensive digital ad campaign and thought leadership event sponsorship
  • Increased MQLs by 130% in 2017
  • Optimized automated email campaigns resulting in 38% open rate &6% CTR
  • Tracked efficiency of all digital campaigns via UTM codes
Jul 2015Jan 2017

Content Manager

Orchestra Software
  • Built 4 SaaS Product Websites
  • Created and implemented product brand guidelines
  • Built UI wireframe mockups and design elements for iPad applications
  • Wrote and published 22 company press releases
  • Produced, edited and distributed product explainer videos
Dec 2012 Jul 2015

Marketing Communications Associate

Orchestra Software
  • Built Google AdWords retargeting campaigns
  • Implemented Salesforce CRM/ HubSpot integration
  • Developed & produced animated series
  • Performed SEO audits and optimization initiatives for websites
  • Conducted content marketing “lunch ‘n learn” webinar for SAP partners
Jul 2011 Dec 2012

Sales & Marketing Assistant

Orchestra Software
  • Coordinated trade show logistics
  • Drafted monthly customer newsletters
  • Qualified potential prospects for sales

Education

Certifications

HubSpot Inbound Marketing Certification

HubSpot

Online certification demonstrating mastery of real-world application of inbound theory and practice using HubSpot inbound marketing software