Strategic Solutions Consultant
Business Impact: Immediately enhanced agency credibility with proven knowledge and expertise of email marketing channel, and helped better define company presence in rapidly growing marketplace.
- Developed customized email marketing solutions including: advanced strategy, best practices and roadmapping for an industry-leading Email Service Provider (SaaS).
- Listened, asked key questions and identified specific needs to produce ROI-driven results for key client accounts.
- Delivered compelling presentations, utilized one-on-one consulting engagements and gained keen insight of emerging online technologies and trends at well-known industry conferences (EEC, Marketing Profs, IS09).
- Initiated ongoing competitive tracking program using web analytics software to measure market share and track impact of various corporate marketing initiatives.
- Designed, tested and managed email review program created to identify email marketing problem areas and measure against industry benchmark data. When used as part of the sales cycle, the email review program delivered a 40% conversion rate generating significant long-term revenue.