Summary

Drew Slater is a recent graduate from the University of South Florida where he earned his bachelor's degree in public relations.Go Bulls!! Drew worked incredibly hard during his college career to gain experience being an effective communicator by taking advantage of every opportunity he could. Drew loves what he does because he likes seeing the results he creates and being able to communicate directly with the audience through channels as social media! Social media is something Drew is passionate about because he realizes the potential it has to increase awareness and strengthen a brand by directly interacting with a target audience. Drew is an avid sports fan who enjoys not only watching, but also playing sports. He stays in shape by going to the gym and playing basketball when he can. He enjoys traveling, although he hasn’t done much of it, and seeing different countries and cultures. Drew is very proud of his Jewish heritage which taught him a strong work ethic as well as the importance of family.

Work History

Work History
Sep 2009 - Present

Blogger

All 'Bout Sports

- Started and maintain my own Wordpress blog about sports from my perspective

- Interact with readers who leave comments in order to build my following

Jun 2010 - Aug 2010

Marketing and Communications Coordinator

Ren Scott Productions

- Initiated and maintained social media sites such as Facebook, Twitter, LinkedIn, and YouTube in order to create awareness and improve online presence

- Researched critical aspects of several marketing plans to ensure a high success rate for the campaigns

- Drafted copy for the email newsletter through Constant Contact to inform and build relationships with clients about how the company is doing

Apr 2009 - May 2010

Director of Marketing

USF PRSSA

- Developed survey assessing the chapter in order to create strategies and tactics to engage more members

- Promoted chapter events to increase member participation

- Managed a 10-person committee responsible for brainstorming new ideas to market the club

Jan 2010 - May 2010

Cause Marketing Team

The Crisis Center of Tampa Bay

-Managed two corporate partner accounts worth $15,000 combined by increasing their visibility and presence on the Internet as well as help educate about social media

-Collaborated in the production of a fundraising video for the “Cup of Compassion,” which raised $360,000 in donations

Jan 2010 - May 2010

Account Service Intern

ChappellRoberts

- Assisted with the development and execution of focus group research sessions to gain critical insight for client work

- Drafted press materials for agency clients as well as distributed materials and conducted media relations when needed which have resulted with coverage in the St. Pete Times, The Tampa Tribune and other news outlets

- Created a media kit for press conference to increase awareness and interest for the Gasparilla International Film Festival

Sep 2009 - Dec 2009

Lightning Foundation Intern

Tampa Bay Lightning

- Managed community relations by running a fan raffle at every home game to raise money for the Lightning Foundation’s Annual Grant Program

- Crafted a media kit for “Charity Shootout” fundraiser event: history, fact sheet, press release, media advisory, brochure

Feb 2009 - Nov 2009

Cashier/Sales Associate

Dick's Sporting Goods

- Responsible for an average of $1000 in cash each workday

- Communicated the details of rewards program to customers and made sure 75% of all paying customers had rewards card

- Average five positive customer comments on the store's online survey

May 2009 - Aug 2009

Public Relation Intern

Museum of Science and Industry

- Constructed media kit for “Mindbender Mansion” exhibition: press release, fun facts, media advisory, exhibition fact sheet

- Developed press releases and media advisories in order to raise awareness of different events and new exhibitions happening which resulted in media coverage in the Tampa Tribune, St. Petersburg Times, ABC Action News and Community News

- Evaluated and calculated estimated media value of the monthly clippings and TV time

Education

Education

Portfolio