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What You Need to Know

Drew Ermenc is an award-winning, multi-platform  content strategist and entrepreneur with a proven background in  sales leadershipcontent strategy, business-to-business verticals  and client management.

Ermenc currently owns and oversees the day-to-day operations of SnagMob Media, a digital and print publishing company that helps local business owners connect to their communities through sponsored content, and traditional and non-traditional digital advertising.

Skill Set

  • ENTREPRENEUR WITH ABILITY TO EXECUTE VISION Grew SnagMob Media to see seven figures in e-commerce sales. Expanded print product into six communities across the Southeastern United States. Co-Founded The Co, a Jackson, TN-based makerspace, co-working center and coding lab in partnership with Launch TN.
  • CUSTOM CONTENT CREATION More than 14 years experience in understanding targeted audiences, then developing content and marketing strategy to maximize audience engagement and takeaway.
  • UNDERSTANDS C-LEVEL AUDIENCE Experience in networking and conversing with some of the most successful CEOs in the world, as well as writing and editing articles on important legislative issues, current trends and business profiles.
  • LEADERSHIP  Employs and oversees five employees with SnagMob Media. Led a team of six writers and graphic designers at World 50.  Led teams in multiple projects, including the launches of a regional business publication, three  digital Website redesigns and one print redesign at Atlanta Business Media.
  • EDITORIAL JUDGMENT Holds Masters degree in Journalism from the University of Mississippi. Full understanding and proponent of ethics in journalism, as well as libel and media law.
  • PLANNING AND EXECUTION  Substantial experience in implementing marketing strategy for a variety of initiatives, including editorial for well-respected business publications, large awards events, small networking events, turnkey custom publications, editorial pitch meetings and digital opportunities. Operates efficiently under daily deadlines.

    Work Experience

    Feb 2011Current

    President and Owner

    SnagMob Media

    Built, trained and leads a team of five sales executives and creative directors to provide traditional and non-traditional advertising strategies for small-to-medium sized businesses

    • Launched a daily deal site with a philanthropic component that lead to more than $10,000 donated to local nonprofit groups. Grew e-mail list to more than 12,500 opt-ins in two years. Profitable on day one.
    • Won Emerging Business of the Year by the Jackson (TN) Chamber of Commerce
    • Launched SnagMob Magazine, a  direct mail magazine concept with customized content and direct response incentives. Targeted the most affluent homes in the area. 
    • Opened SnagMob Magazine in  six communities in the Southeastern United States. 
    Sep 2009Jul 2010

    Manager, Intellectual Property Team

    World 50

    World 50 brings the world's best and brightest executives together to connect, share and learn from each other in a non-competitive, closed-door environment. 

    • Reported directly to CEO. Position answered to multiple internal clients and required high level of organization. 
    • Scheduled and tracked up to 20 internal and external communication campaigns at any given time.
    • Re-organized and enhanced internal processes to increase productivity, efficiency and quality in marketing collateral during management period.
    • Oversaw and managed editorial team who brainstormed and implemented redesign of critical marketing collateral.
    • Successfully organized and grew intellectual property team amid rapid small business growth (23 percent year-over-year growth during recession.)
    Oct 2008Sep 2009

    Executive Editor, Business to Business magazine / BtoBmagazine.com

    Atlanta Business Media, A Billian Publishing Division

    Oversees all editorial content for Business to Business Magazine and  BtoBMagazine.com, a highly-respected media brand targeting senior-level decision makers in the Atlanta business community.

    • Conceptualizes all feature stories, headlines, teasers, captions and columns for print and Web products. Selects appropriate artwork as needed.
    • Organizes the editorial calendar for the Website's select group of  contributing Columnists, a group of 25 local executives offering insights into current business trends.
    • Management responsibilities include freelance contributors, magazine staff, art and editorial budgets, leading strategy sessions and developing creative and compelling content.
    • Web-related experience includes the following: Overseeing two weekly content-driven e-newsletters (SilverPop) delivered to a subscriber base of more than 12,000 Atlanta executives; podcast editing (Audacity); photo editing (Adobe CreativeSuite 2); daily use of a content management system (OpenCMS), and Web analytic tools (Google Analytics).
    Jul 2007Oct 2008

    Associate Publisher, Catalyst Magazine / CatalystMag.com

    Atlanta Business Media, A Billian Publishing Division

    Oversaw editorial mission and business direction of  CatalystMag.com, an Atlanta-based media B2B brand targeting small business owners and emerging entrepreneurs. Assumed two promotions within a 15-month time frame.

    • Developed future business development opportunities through media kit, strategic marketing and the use of social networking, including LinkedIn and Twitter.
    • Oversaw and managed web development team in the complete Website redesign. Additions included Expert Blogs, RSS feeds, podcasts and easier navigation. Following the redesign, traffic tripled.
    • Led marketing and organizational efforts for Catalyst's signature event, the Catalyst Top 25 Entrepreneurs & Ones to Watch Awards. Nominations doubled from the previous two years – due to  grassroots marketing strategy – ultimately bolstering sponsor value. Also participated in serving as Master of Ceremonies for a speaking panel series.
    Jun 2006Jun 2007

    Founding Editor, Memphis Business Quarterly (MBQ) magazine

    Contemporary Media, Inc

    Worked as lead project manager in launching  Memphis Business Quarterly (MBQ) magazine, an award-winning quarterly business lifestyle publication (circulation: 33,500)

    • Defined MBQs editorial mission, and generated circulation and distribution strategies, publishing calendar, media kit and all editorial departments.
    • Helped in growing and maintaining publishing partnerships, including the Memphis Logistics Council and Memphis BioWorks Foundation, for MBQs special advertisingsupplements
    • Performed as MBQs Executive Editor, generating editorial calendars and assigning, tracking and editing departments and features for the quarterly publication.
    • MBQ won the Gold Medal at the City / Regional Magazine Association's (CRMA) Annual Awards in 2007, only the second medal ever won at Contemporary Media.
    Jun 2006Jun 2007

    Managing Director, Special Publications

    Contemporary Media, Inc

    Responsible for overseeing 14 various custom publishing projects annually. Assumed two promotions within an 18-month time frame.

    • Served as  sole account manager for high-value clients that included the Memphis Regional Chamber, Center City Commission, Memphis Bioworks Foundation, Memphis Logistics Council and various local chambers of commerce.
    • Met clients' marketing objectives by pitching, recommending and providing customized editorial content for publication.
    • Facilitated business development initiatives, including brand readjustment and coordinating requests for proposals.
    • Named a "Top Talent in Memphis" by the Memphis Regional Chamber, only one of a select few honored with the recognition.
    Aug 2001Dec 2002

    Web Editor / Account Coordinator

    Horton Group

    Education

    19962000

    Bachelors of Science, Psychology

    Maryville College
    • Minor in Business Administration.
    • Varsity Soccer: Team Captain (1999), Coach's Award (1999), NCAA Tournament (1999).

    Portfolio and Clips