Senior executive and consultant with an extensive track record in designing and executing successful strategic and tactical branding programs. Background includes: corporate sponsorship, corporate communications, marketing research, special events, rebranding, business development and program evaluation. Special ability to hire, manage and motivate marketing teams that produce innovative and measurable results. Industry experience includes: sports, entertainment, publishing, financial services and travel.
- Strategic planning and valuation
- Team building and agency management
- Branding and reputation management
- Client relations and business development
- Product development and program evaluation
- Market research and competitive analysis