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Work experience

Jan 2010Jan 2012

PR Account Director

Company Agenda

• Oversee PR activities for multiple accounts in the fashion division (men's and women's).

• Create and manage press strategies across print, digital, and social media for brands ranging in designer ready-to-wear, contemporary sportswear, denim, footwear, and fashion accessories.

• Manage a team of account executives and coordinators. Implement media buys and digital marketing campaigns.

• Plan and manage events, and secure event press, including regional press launches.

• Maintain consistent press coverage for clients while nurturing relationships with a wide range of fashion media. Clients include Judith Leiber, Adrienne Vittadini, Aquatalia by Marvin K, Raven Denim, HELM Handmade, Barbara Tfank

Jan 2008Dec 2009

Senior Account Executive

Company Agenda
• Proactively seek press opportunities, and pitch feature stories. • Manage sample traffic of women's collections. • Create press releases, and write marketing copy for lookbooks and website edits. • Strategize and engage in social networking to promote client news and initiatives. • Manage and produce seasonal press events and handle showroom previews. Clients include Roberta Freymann, Siwy, Cushnie et Ochs, Antonio Berardi
Feb 2005Dec 2007

Account Executive

Company Agenda

• Manage daily PR activities for up to 5 clients simultaneously.

• Communicate daily with fashion editors and host showroom appointments.

• Cultivate celebrity contacts and maintain relationships with celebrity stylists.

• Write collection descriptions, press releases, and pitch letters.

• Proactively explore sponsorship and marketing opportunities.

Jan 2004Jan 2005

Office Manager

Company Agenda
Jan 2002Jan 2004

Sales Associate / Visual Merchandising Assistant

Club Monaco

• Senior sales associate at the Flagship location. Assist corporate visuals team to create company-wide directives. Communicate effectively to execute store flips, and launch new locations in Manhattan and Long Island.

Jul 2001Jan 2002

Graphic Designer / PR Coordinator

Totem Design

• Execute graphic design programs for gallery exhibitions and special events. Design press releases, invitations, direct mail, and website graphics for art/design events including Douglas Coupland's sculpture show SPIKE.