PR Account Director
• Oversee PR activities for multiple accounts in the fashion division (men's and women's).
• Create and manage press strategies across print, digital, and social media for brands ranging in designer ready-to-wear, contemporary sportswear, denim, footwear, and fashion accessories.
• Manage a team of account executives and coordinators. Implement media buys and digital marketing campaigns.
• Plan and manage events, and secure event press, including regional press launches.
• Maintain consistent press coverage for clients while nurturing relationships with a wide range of fashion media. Clients include Judith Leiber, Adrienne Vittadini, Aquatalia by Marvin K, Raven Denim, HELM Handmade, Barbara Tfank