Douglas Loyd

Douglas Loyd


Focused, technology-driven Marketing Manager with wide breadth of experience gained in for-profit as well as not-for-profit organizations.  Possesses expertise in corporate-level marketing, project management, product management, print production, vendor management, promotions management and web design.  Strategic thinker with excellent organizational and communication skills, and the ability to work effectively with a variety of cross-functional teams.  Strong technical skills with proficiency in Microsoft Office Suite, Adobe Dreamweaver, Adobe Acrobat, Search Engine Optimization (SEO) and  Personable demeanor and positive attitude.


I am moving to Dallas in January 2011 and I am seeking a full-time marketing manager position.

Work History

Work History
Apr 2008 - Present

Digital Project Manager

  • Hired to utilize knowledge of online marketing as well as familiarity with more traditional advertising (i.e., print, TV) to help guide organization in goal of moving from a print-focused marketing mindset to a more online organization utilizing new media.
  • Performs critical project management support for various web-focused projects, such as revising company's consumer facing web site and agent microsites.
  • Provides SEO consultative support as well as subject matter expertise with regards to best practices for online consumer experience.
  • Maintains marketing communications calendar for 100+ sales brochures across 5 different online distribution channels.
  • Maintains control over creation and distribution of all of department PDF versions of print materials.
  • Provides content and marketing support to various internal partners as well as external advertising agency.
  • Bookmarks, locks and modifies PDF documents, including fine-tuning of document properties to improve customer experience. Provides HTML coding support for proper display of plan benefits.Organizes (at request of management) informal luncheons to facilitate improved employee morale.

Key Accomplishments:

  • Helped coordinate creation and implementation of new content for the redesign of
  • Provided critical support in collecting, organizing and editing content for Insurance Agent "microsites", including assisting in securing legal and regulatory approvals, and providing subject matter expertise with regards to the customer experience.
  • Created a submission and tracking process to manage ongoing PDF document inventories (100+ documents) on approximately 5 different websites including,,, and internal sites.
Jun 2007 - Apr 2008

Promotions Coordinator

  • Led development, art direction and printing of sales collateral materials, including 200+ sales related items for Nestlé Good Start and Carnation Instant Breakfast.
  • Managed large inventory of promotional products, including sourcing and vendor management.
  • Regularly managed a project workload of approximately 20 concurrent projects.
  • Provided trade show support for over five national health care events.
Feb 2005 - Jun 2007

Sr. Traffic Coordinator

  • Scheduled and audited $3.5 million in annual advertising sales revenue.
Sep 2003 - Feb 2005

Marketing Coordinator

  • Managed marketing communications calendar that included print and online advertising.
  • Negotiated pricing and media placement with 15 national trade publications ($250,000 annual budget).
Sep 2002 - Sep 2003

Broadcast Traffic Coordinator

  • Scheduled network television commercials.
Mar 2001 - Oct 2001

Product Manager

  • Provided marketing guidance for the planned launch of $61 million wireless product.
  • Consulted with product development personnel during a beta test to refine customer installation experience.
  • Served as liaison between marketing department and product development to develop training.
Feb 1999 - Mar 2001

Project Manager III

  • Provided key support in the development of national marketing strategies for the launch of a $2 billion consumer data product.
  • Coordinated a national, cross-functional marketing research trial with $500,000 budget.
  • Conferred with legal and regulatory staff to prepare for product launch.
  • Developed pricing strategy for an inside wire maintenance plan resulting in an initial conversion rate of 41% (10% higher than competitors).
Jan 1998 - Feb 1999

Product Implementation Manager

  • Directed West Coast regional marketing activities for $12.9 million voice mail product.
  • Managed the deployment of a $250,000 voice messaging system.
  • Developed and delivered product training to national sales and support representatives.
Oct 1996 - Jan 1998

Product Analyst

  • Supported three product managers with sales reporting, training assistance, vendor management, and call center outreach for over 30 different consumer products.
  • Managed $1 million in annual coop funds from vendors including Nortel.
  • Created and directed a national sales incentive campaign resulting in a 26.7% increase in revenues for the period.





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