KAMKYL Collection, KAMKYL retail, FASHION BRAND Consulting Target customer: 25 – 45 year old, urban, creatively intuitive, luxury male consumer. Product Category: Full Designer Sportswear Collection. All product categories: Tailoring, Outerwear, Denim and Bottoms, Knits, Fully Fashioned Sweaters, Fur, Leather, Ties, Belts, Hats. Production: Italy, Bolivia, Canada.Market Segment: Independent Specialty Retailers such as: Library – London, Holt Renfrew – Canada, Takashimaya –New York. Responsibilities:- Manage design, marketing, production, sales and distribution.- Develop brand from start-up stage and create brand vision and design all products.- Set seasonal themes/inspiration in terms of concept, color, fit and silhouette.- Manage creative esthetic as related to brand creation, design and corporate identity.- Analyze sales and develop appropriate product strategies.Recipient of International Design Awards:- Style Canada - Menswear Fashion Design Export Award – 2005- Fashion Group International – Rising Star Award for Men’s Design – New York 2004- Montreal Design Commerce Award for Excellence in Retail Design 2003- GEN ART/Nokia – Fresh Faces in Fashion Award – New York 2002Achievements:- As part of grass root marketing efforts, Johnny Depp, Robin Williams, Lionel Richie, Liv Tyler, Royston Langdon and Scott Weiland of Velvet Revolver have worn kamkyl.
-- Successfully managed the start-up of the contemporary fashion brand kamkyl. With initial seed capital of $35k, a collection and brand was created, marketed, and sold that hung with international brands at retailers such as Holt Renfrew and Takashimaya. The resulting early success (consecutive 25% growth over 3 years) brought a high profile investor to the table for the further development of the brand.
Operated a Fashion Consulting Business with a major time commitment at the /Director level reporting directly to company owners and presidents. Successfully drove comprehensive creative and business strategies within the high volume private brand and branded apparel sector for the corporations: Report Collection, Utex Fashion Group and London Fog.