Christian Book Distributors
Executed strategic purchasing initiatives, identifying and targeting high-revenue products for company sale and promotion. Started and cultivated professional relationships with regional and national Christian product vendors, successfully negotiating prices to maximize company ROI. Piloted merchandising activities, simultaneously marketing books and toys for more than 130 accounts, while consistently meeting stringent scheduling deadlines. Optimized sales strategies through teaming with prominent publishers including: Harvard University Press, John Wiley & Sons, Houghton Mifflin Company, University of Chicago Press, and InterVarsity Press.
Advanced the company’s vision and mission while marketing products, garnering industry input, and developing and solidifying key relationships through representing CBD at multiple national industry events and conferences. Some of these included: BookExpo America convention, Christian Booksellers Association’s annual and winter conventions, and the Toy Industry Association’s annual “Toy Fair” trade show.
- Stimulated year-over-year sales increase of up to 4% for 3 of 4 most recent years.
- Sold 15,000+ study Bible units in Fall of 2008, representing highest volume amid introduction of multiple similar products.
- Drove business growth through soliciting and securing 40+ new accounts.