Business writer | New Media Strategist | Speaker | Thought Leadership
For Business and Management Clients
For business and university clients, translated research and intellectual property into content-rich products and services. Created content marketing strategy for online brand development.For corporate clients, leverage intellectual capital and other knowledge (e.g. consulting expertise, management experience, database analysis) into content-rich products and services.
- Write books, white papers, articles, scripts and online marketing materials, and direct publishing with major partners (Penguin, HarperCollins, McGraw-Hill) as well as private distribution.
- Design, write and record content for podcasts, video, social networking and other online platforms.
- Create marketing strategies for intellectual capital and knowledge distribution.
- Run workshops, presentations, and thought leadership events for clients and their partners. Appear as subject matter expert in broadcast interviews, live chats and news media (network, cable, live and recorded radio).
- Write and direct strategies for open social media and closed professional communities.
- Teach managers in various professional development programs.