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Current Ventures

Work experience



SailTime Boston

Founder and owner of Massachusetts base for SailTime Licensing Group. SailTime offers fractional membership and intelligent ownership programs in new Hunter cruising yachts for new and experienced sailors. The business has doubled revenue each of its first three years, reaching over $150k in revenue in 2008, while being operated on a part-time basis. SailTime Boston has added an ASA certified sailing school, with plans to add power yachts and expand to additional locations in 2010.•    Founded, financed, and launched business.•    Developed marketing plan, message, and media.•    Established operational procedures to ensure consistency in service and experience.•    Conducted all sales and customer service activities.•    Established local partnerships with sailing schools, yacht clubs, suppliers, and dealers.

Jun 2007Present


Advantage Yacht Sales

Co-founder and President of yacht dealer representing four boat lines – Hunter yachts, LaserPerformance sailboats, Colgate 26 sailboats, and AB Inflatables. Developed business plan. Raised start-up financing. Secured agreements with multiple boat manufacturers. Leads service and operations and manages accounting and cash flow.

Apr 2008Present


Black Rock Sailing School

Co-founder and President of sailing school educating new and experienced sailors with new boats, experienced instructors, and a "wind guarantee". ASA certified sailing instructor.


Senior Program Manager


Product manager, project manager, and account manager for small software company providing recommendation and personalization software for large websites. Lead for accounts such as AOL, Apple iTunes,, and Limited Brands. •    Lead and managed team of 10 software engineers, scientists, and testers.•    Chosen to start the companies retail practice in 2006.•    Managed multiple accounts of up to $3MM.•    Received recognition for outstanding service to clients.


Director of Product Development

Eleven Technology

Product manager and senior architect for supply-chain management software start-up. Determined product strategy, features, and roadmap. Managed project schedules and client interactions. Presented to potential clients during sales process. Clients included Pepsi Bottling Group, Procter & Gamble, and Miller Brewing.•    Lead and mentor teams of up to seven engineers and designers.•    Managed projects up to $2MM.•    Developed methodology which consistently produced on-time projects with tight schedules.•    Co-developed a product strategy that has differentiated Eleven in the marketplace.•    Initiated feedback loop to improve employee morale and management communication.


Systems Architect & Team Leader

Architect, senior developer and technical team leader for consumer communications and energy e-commerce start-up. Managed technical aspects of 3rd party vendor relationships.•    Hired initial development team.•    Supervised team of six engineers.•    Developed process to improve communication between marketing and engineering teams.•    Initiated effort to increase security of customer information.•    Developed process to drastically reduce customer fraud.


Software Architect

Edgewater Technology

Architected, designed and developed Web-based and Windows-based client/server software for medium to large businesses. Presented to potential clients during sales process. Clients included United States Postal Service, Transamerica Leasing, State Street Bank, and American Student Assistance.•   Promoted from Engineer to Tech Lead to Architect.•   Lead technical teams on numerous projects.•   Interfaced with clients to gather requirements and communicate project status.


Jan 2003Apr 2005


Olin Graduate School of Business, Babson College

Graduated Magna Cum Laude with an MBA in Entrepreneurship from Babson College, voted #1 in Entrepreneurship by U.S. News and Financial Times. Elected Class Representative. Profiled by college President during Graduation for strong academic performance and dedication to the school.

Sep 1990May 1994


Tufts University

Recieved a Bachelors of Science in Human Factors Engineering, a study of the man-machine interface, usability, ergonomics, and user-interface design through a combination of psychology and engineering design. Won the De Flores Prize in Human Engineering. Graduated Magna Cum Laude.


ASA Certified Instructor

American Sailing Association


Technology Customers

Connect with Doug

Other Writing


2010 Top 5 Dealer & Gold Level Service Awards - Hunter Marine

2010 Outstanding School of the Year- American Sailing Association

2009 Top 10 Dealer & Gold Level Service Awards - Hunter Marine

2009 Outstanding School of the Year- American Sailing Association

2008 Gold Level Customer Service Award - Hunter Marine

2008 Outstanding School of the Year- American Sailing Association



Doug Giuliana loves to start things, but isn't so good at finishing them; in the last 5 years he has started 3 successful businesses and none of then are "finished" yet. He started his career in the vibrant Boston software industry, working as an early member of start-ups, and focusing on the delivery of innovative, effective, and business-focused software applications. His clients included AOL, Pepsi, P&G, Miller Brewing, and AOL, among others. In his quest to gain a deeper understanding of his clients' business issues, Doug completed his MBA at Babson College in 2005, where he ignited an entrepreneurial fire. He currently runs 3 businesses built upon his love of sailing. Don't confuse these ventures with lifestyle businesses; Doug has brought the rigor, focus, and discipline learned at Babson to an industry he enjoys. As an admirer of Leonardo da Vinci, he has never stopped learning. He still has a few more things to start as well.